BIRA DIRECT LIMITED
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Cash
£616k
-13.5% vs 2024
Net assets
£1m
+2% highest in 3 filed years
Employees
4
-20% vs 2024
Profit before tax
£39k
-81.5% lowest in 3 filed years
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £19,773,766 | £18,750,486 | £18,561,257 | -1% | |
| Operating profit | £204,766 | £184,380 | £22,696 | -87.7% | |
| Profit before tax | £219,631 | £212,939 | £39,407 | -81.5% | |
| Net profit | £219,631 | £212,939 | £39,407 | -81.5% | |
| Cash | £533,049 | £711,963 | £615,541 | -13.5% | |
| Total assets less current liabilities | £908,097 | £1,014,568 | £1,035,272 | +2% | |
| Net assets | £908,097 | £1,014,568 | £1,035,272 | +2% | |
| Equity | £908,097 | £1,014,568 | £1,035,272 | +2% | |
| Average employees | 0 | 5 | 4 | -20% | |
| Wages | £488,375 | £488,672 | — | — | |
| Directors' remuneration | £0 | £0 | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|
| Operating margin | 1.0% | 1.0% | 0.1% | |
| Net margin | 1.1% | 1.1% | 0.2% | |
| Return on capital employed | 22.5% | 18.2% | 2.2% | |
| Gearing (liabilities / total assets) | 76.6% | 72.6% | 70.5% | |
| Current ratio | 1.30x | 1.38x | 1.41x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 2 times since incorporation
- BIRA DIRECT LIMITED 2011-05-13 → present
- BHF DIRECT LIMITED 1998-10-08 → 2011-05-13
- HARDWARE FEDERATION MERCHANDISING COMPANY LIMITED (THE) 1962-10-30 → 1998-10-08
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Ellacotts Audit Services Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“At the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
5 active · 33 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| MARKHAM, Sean | Secretary | 2025-11-07 | — | — |
| GOODACRE, Andrew John | Director | 2019-03-08 | Aug 1963 | British |
| JONES, Albert John | Director | 2014-06-19 | Oct 1976 | British |
| JOSAN, Surinder Pal Singh | Director | 2018-07-26 | Jan 1965 | British |
| MOODY, Jeffrey Thomas | Director | 2015-01-21 | Mar 1961 | British |
Show 33 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| HAWKINS, Alan Keith | Secretary | — | 2018-07-25 |
| LONG, Beverley Ann | Secretary | 2018-07-25 | 2025-11-07 |
| BRAWN, David Malcolm | Director | 1995-05-08 | 1996-02-29 |
| COHEN, Gerald | Director | 1998-05-11 | 2002-05-13 |
| COLLINS, John Richard | Director | 2007-05-03 | 2018-07-25 |
| DEAMER, Tony Leonard | Director | 2002-10-31 | 2007-01-01 |
| FIRTH, David Ian | Director | — | 1992-05-22 |
| FOLLETT, Ian | Director | 1995-05-08 | 1999-01-11 |
| GOLDEN, Sarah Samantha | Director | 2007-01-01 | 2017-05-24 |
| GORDON, Caroline Jane | Director | 2007-01-01 | 2017-05-22 |
| GRIFFITHS, Peter Major | Director | 2000-01-27 | 2007-01-01 |
| HAWKINS, Alan Keith | Director | 1995-05-08 | 2019-01-21 |
| JACKSON, Simon | Director | 1998-12-01 | 2013-10-24 |
| KINGDON, Gerald Ian | Director | 1994-03-16 | 1999-01-11 |
| KINGDON, Gerald Roy | Director | 1991-07-11 | 1995-05-08 |
| LAWSON, John Francis | Director | 1993-05-10 | 1997-05-09 |
| LONG, Beverley Ann | Director | 2018-07-25 | 2025-11-07 |
| MARSHALL, Cecil | Director | — | 1995-05-08 |
| MAYO, Jonathan Edward | Director | 2006-05-19 | 2014-11-20 |
| NOYCE, William Timothy | Director | 1997-05-09 | 1998-03-12 |
| OVERT LOCKE, Alan | Director | — | 1993-05-10 |
| PATTERSON, John Bryan | Director | — | 1994-05-10 |
| REEKS, Terence William Charles | Director | 2009-07-30 | 2013-06-25 |
| RODWAY, Colin James | Director | 2002-10-31 | 2011-12-31 |
| ROWLATT, Richard David | Director | — | 1996-04-17 |
| SMELLIE, Brian James Macdonald | Director | 1997-05-09 | 2001-05-11 |
| STUART, Hugh Alexander Gibb | Director | — | 1991-07-11 |
| SWIFT, Jonathan Frank | Director | 1995-05-08 | 2006-05-19 |
| VARA, Vinod Karsan | Director | 2007-01-01 | 2019-05-02 |
| WEEDON, Michael Ian | Director | 1998-12-01 | 2016-06-30 |
| WINTERS, Glynn | Director | 1996-04-17 | 1996-12-31 |
| WOODS, William Gerald | Director | 1994-05-10 | 1999-01-11 |
| WOOLLEY, Paul | Director | 2001-01-01 | 2015-06-11 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Bira Trading Limited | Corporate entity | Shares 75–100% | 2019-01-01 | Active |
Filing timeline
Last 20 of 181 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-30 | AA | accounts | Accounts with accounts type full | |
| 2026-06-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-11-20 | AP03 | officers | Appoint person secretary company with name date | |
| 2025-11-20 | TM01 | officers | Termination director company with name termination date | |
| 2025-11-20 | TM02 | officers | Termination secretary company with name termination date | |
| 2025-08-05 | AA | accounts | Accounts with accounts type full | |
| 2025-06-02 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-07-22 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2024-07-22 | PSC09 | persons-with-significant-control | Withdrawal of a person with significant control statement | |
| 2024-07-03 | AA | accounts | Accounts with accounts type full | |
| 2024-06-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-05 | AA | accounts | Accounts with accounts type full | |
| 2023-05-31 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-10-13 | AA | accounts | Accounts with accounts type full | |
| 2022-06-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-12-30 | AA | accounts | Accounts with accounts type total exemption full | |
| 2021-05-28 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2020-12-09 | AA | accounts | Accounts with accounts type full | |
| 2020-06-09 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2020-06-09 | CH01 | officers | Change person director company with change date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 5
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 2
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.