HALLMARK CARDS UK
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Cash
—
Latest balance sheet
Net assets
-£182m
+22.4% highest in 3 filed years
Employees
0
Average over period
Profit before tax
£43m
+388.1% highest in 3 filed years
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
3 officer resignations in last 12 months
Multiple officers have left the board recently — see the People section for who.
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
-
Negative shareholders' funds
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £0 | £0 | — | — | |
| Operating profit | -£41,622,000 | -£15,023,000 | — | — | |
| Profit before tax | -£41,622,000 | -£15,023,000 | £43,278,000 | +388.1% | |
| Net profit | -£41,622,000 | -£15,023,000 | £43,278,000 | +388.1% | |
| Cash | — | — | — | — | |
| Total assets less current liabilities | -£233,858,000 | -£233,881,000 | -£181,603,000 | +22.4% | |
| Net assets | -£233,858,000 | -£233,881,000 | -£181,603,000 | +22.4% | |
| Equity | — | — | — | — | |
| Average employees | 0 | 0 | 0 | — | |
| Wages | — | — | — | — | |
| Directors' remuneration | — | £0 | £0 | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|
| Gearing (liabilities / total assets) | 790.3% | — | — | |
| Current ratio | 0.13x | 0.13x | — |
Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- HALLMARK CARDS UK 1998-01-01 → present
- THE ANDREW BROWNSWORD COLLECTION 1975-05-19 → 1998-01-01
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- RSM UK Audit LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Notwithstanding net current liabilities of £181.6m as at 31 December 2025, the financial statements have been prepared on a going concern basis which the directors consider to be appropriate for the following reasons.”
Group structure
- HALLMARK CARDS UK · parent
- Brownsword Productions Limited 100%
- Gordon Fraser Property 100%
- Hallmark Cards PLC 100%
Significant events
- “After the reporting date, in Q1 2026, the Group completed the first stage of the restructure to review intercompany balances, and to consolidate and eliminate significant amounts arising from past acquisitions and restructurings.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 34 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| DIXSON, Phillipa Jane | Secretary | 2018-10-01 | — | — |
| DUGGAN-HILL, Simon Donald | Director | 2026-03-31 | Jun 1965 | British |
| PRYOR JUNIOR, William Lee | Director | 2026-03-31 | Oct 1976 | American |
| SHAY JUNIOR, James Cornelius | Director | 2026-03-31 | Sep 1963 | American |
Show 34 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| EARP, Michael John | Secretary | — | 1997-12-12 |
| GARDINER, Patricia Mary | Secretary | 1997-12-12 | 2017-06-01 |
| NAJIB, Homera | Secretary | 2017-06-01 | 2018-10-01 |
| BAKER, Douglas Randall | Director | 1999-11-24 | 2000-11-23 |
| BANT, Ian Clifford | Director | — | 1999-02-11 |
| BROWN, Keith Neville | Director | 1999-11-01 | 2006-03-17 |
| BROWNSWORD, Andrew Douglas | Director | — | 1997-03-19 |
| BROWNSWORD, Christina June | Director | — | 1997-12-12 |
| BUGLER, Michael Colin | Director | 2000-06-01 | 2001-12-11 |
| BUSBY, Timothy Mark | Director | 2012-06-01 | 2017-11-01 |
| CLEMONS, Brian Patrick | Director | 2005-11-30 | 2006-12-31 |
| COLLIER, Terence Edward | Director | 2000-07-04 | 2001-12-11 |
| COLLINS, Stephen Jeffrey | Director | 1999-02-11 | 2001-12-11 |
| CRITCHLOW, Matthew James | Director | 2021-11-30 | 2022-06-03 |
| CURTIS, John | Director | — | 1997-12-12 |
| DAVIS, William Joseph | Director | 1999-02-11 | 2001-12-11 |
| DEL PRETE, Amanda Louise | Director | 2018-12-10 | 2021-11-30 |
| EARP, Michael John | Director | — | 1997-12-12 |
| EDWARDS, Jane Alexandra | Director | 1999-11-24 | 2001-12-11 |
| FARMERY, Anna Louise | Director | 2004-12-31 | 2006-03-17 |
| FRANEY, John Malcolm | Director | 2019-07-01 | 2026-03-31 |
| GOODALL, George Edwin | Director | — | 1996-05-10 |
| HAUPT, Hannah Elizabeth | Director | 2022-07-22 | 2026-03-31 |
| JONES, Deborah Jane | Director | — | 1997-12-12 |
| KANE, Timothy James | Director | 2001-12-11 | 2004-12-31 |
| KARAVIS, Graeme Lewis | Director | 2023-04-18 | 2026-03-31 |
| KAY, Homer | Director | 1997-03-19 | 1999-12-31 |
| NASH, Julian Oliver | Director | 1994-05-01 | 1997-12-12 |
| RICHEY, Martha Maxine | Director | 2006-12-05 | 2011-12-31 |
| ROLT, Thomas David | Director | 2022-07-22 | 2023-03-01 |
| SHIELS, Anne | Director | 2011-12-31 | 2015-12-24 |
| SINGH, Ricky Roop | Director | 2017-11-01 | 2019-07-01 |
| STUART, Ian Iveson | Director | 2005-11-30 | 2011-12-31 |
| WRIGHT, Steven Paul | Director | 2011-12-31 | 2019-01-01 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Hallmark Cards (Holdings) Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2026-06-02 | Active |
| Hm Acquisitions Co Limited | Corporate entity | Shares 75–100% | 2016-04-06 | Ceased 2026-06-02 |
Filing timeline
Last 20 of 220 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-02 | AA | accounts | Accounts with accounts type full | |
| 2026-06-02 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2026-06-02 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-04-02 | AP01 | officers | Appoint person director company with name date | |
| 2026-04-02 | TM01 | officers | Termination director company with name termination date | |
| 2026-04-02 | TM01 | officers | Termination director company with name termination date | |
| 2026-04-02 | AP01 | officers | Appoint person director company with name date | |
| 2026-04-02 | TM01 | officers | Termination director company with name termination date | |
| 2026-04-02 | AP01 | officers | Appoint person director company with name date | |
| 2026-01-16 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-12-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-06-25 | AA | accounts | Accounts with accounts type full | |
| 2024-12-09 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-07-11 | AA | accounts | Accounts with accounts type full | |
| 2024-06-11 | RP04CS01 | confirmation-statement | Second filing of confirmation statement with made up date | |
| 2023-12-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-07-14 | AA | accounts | Accounts with accounts type full | |
| 2023-04-25 | AP01 | officers | Appoint person director company with name date | |
| 2023-03-02 | TM01 | officers | Termination director company with name termination date | |
| 2023-01-12 | CH01 | officers | Change person director company with change date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 11
- Capital events
- 0
- Officers appointed
- 3
- Officers resigned
- 3
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.