WPP BRANDS (EUROPE) LIMITED
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Cash
£9k
-96.8% lowest in 3 filed years
Net assets
-£5.5m
+91.8% highest in 3 filed years
Employees
103
-4.6% lowest in 3 filed years
Profit before tax
-£16m
+49.2% vs 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
-
Negative shareholders' funds
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £71,001,000 | £48,407,000 | £61,206,000 | +26.4% | |
| Operating profit | -£3,495,000 | -£26,542,000 | -£12,530,000 | +52.8% | |
| Profit before tax | -£6,515,000 | -£30,980,000 | -£15,730,000 | +49.2% | |
| Net profit | -£6,848,000 | -£32,118,000 | -£15,730,000 | +51% | |
| Cash | £1,161,000 | £280,000 | £9,000 | -96.8% | |
| Total assets less current liabilities | -£39,949,000 | -£67,377,000 | -£5,510,000 | +91.8% | |
| Net assets | -£39,976,000 | -£67,404,000 | -£5,537,000 | +91.8% | |
| Equity | -£39,976,000 | — | -£5,537,000 | — | |
| Average employees | 126 | 108 | 103 | -4.6% | |
| Wages | £16,299,000 | £24,597,000 | £20,744,000 | -15.7% | |
| Directors' remuneration | £717,000 | £1,371,000 | £286,000 | -79.1% | |
| Directors' pension contributions | £23,000 | £28,000 | £28,000 | 0% | |
| Highest paid director | £507,000 | £1,166,000 | £241,000 | -79.3% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|
| Operating margin | -4.9% | -54.8% | -20.5% | |
| Net margin | -9.6% | -66.3% | -25.7% | |
| Gearing (liabilities / total assets) | 169.8% | 282.0% | 106.7% | |
| Current ratio | 0.58x | 0.35x | 0.94x | |
| Interest cover | -1.07x | -5.67x | -3.36x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- WPP BRANDS (EUROPE) LIMITED 2018-11-05 → present
- YOUNG & RUBICAM EUROPE LIMITED 1980-10-29 → 2018-11-05
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Significant events
- “The imposition of sanctions and the associated geopolitical situation following conflicts continue to trigger an increase in cyber-attacks generally.”
- “On 9 July 2026, the Company issued and allotted 1,000,000,000 Ordinary shares of £0.00000000001 each to immediate parent company, WPP Brands Development Holdings (UK) Limited.”
- “On 13 July 2026, the Company reduced the amount standing to the credit of the Company's share premium account from £14,999,999.99 to £nil, thereby increasing retained earnings by £14,999,999.99.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 28 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| MAZUR, Helina | Secretary | 1996-08-14 | — | British |
| BORISOV, Tsvetan Kirilov | Director | 2018-04-12 | Apr 1975 | Bulgarian |
| SEGIMON DE MANZANOS, Manuel | Director | 2025-11-04 | Aug 1973 | Spanish |
Show 28 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| MCLACHLAN, Eliza Catherine | Secretary | 1995-09-01 | 1996-08-31 |
| MILSOM, Dennis | Secretary | — | 1995-08-20 |
| BAHL, Kim Elaine | Director | 2005-01-25 | 2008-04-30 |
| BOISROND, Etienne Michel | Director | 2001-09-03 | 2002-11-20 |
| BUNGERT, Jacques | Director | 2008-01-01 | 2010-10-21 |
| CASTELLANO, Ugo | Director | — | 1996-04-02 |
| DEO, Joseph Ermengildo De | Director | — | 1993-06-07 |
| ECCLESHARE, Christoper William, Mr. | Director | 2003-03-24 | 2005-04-28 |
| FERRAIOLI, Jose Edgardo | Director | — | 1993-01-01 |
| GLADWELL, David Julian | Director | 2015-02-26 | 2022-09-08 |
| GREENE, David Elsworth | Director | 1993-10-08 | 1995-01-16 |
| HEDQUIST, Jan Briger | Director | 1996-08-28 | 1999-04-19 |
| HIMPE, Stefaan Leo Hilda | Director | 2003-03-06 | 2009-09-18 |
| KRAUSS, Ingo | Director | — | 1997-07-31 |
| LEERSNYDER, Luc De | Director | — | 1993-10-15 |
| MCCORMICK, Ian | Director | 2001-11-14 | 2004-12-08 |
| MEERSTADT, Albertus | Director | 1999-04-19 | 2001-08-10 |
| MONTERO, Fernan Gonzalo | Director | 1994-02-03 | 1998-09-18 |
| PAUL, Ian Gary | Director | 2007-04-13 | 2025-09-17 |
| PIENAAR, Mario Morne | Director | 2014-10-27 | 2015-02-27 |
| PINILLA, Ignacio Cabezon | Director | 2009-10-28 | 2024-03-06 |
| ROUSSET, Alain Maurice Michel | Director | 1995-01-13 | 2003-03-06 |
| SHELDON, Alan Joseph | Director | 1994-02-03 | 1996-10-07 |
| TONG CUONG, Eric | Director | 2005-04-11 | 2005-08-31 |
| TORLOTING, Frederic | Director | 2008-01-01 | 2010-10-21 |
| VILLARET, Jean-Pierre | Director | — | 1995-05-11 |
| WIDMER, Bruno Erlich | Director | 1998-11-02 | 2001-04-30 |
| WOODLEY, Jill | Director | — | 2002-03-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Wpp Brands Development Holdings (Uk) Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2025-12-18 | Active |
| Wpp Brands Holdings (Uk) Ltd | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Ceased 2025-12-18 |
Filing timeline
Last 20 of 211 total filings
Material constitutional events — rename, articles re-file, resolution
- 2026-07-22 RESOLUTIONS Resolution
- 2026-07-14 RESOLUTIONS Resolution
- 2025-08-07 RESOLUTIONS Resolution
- 2025-08-06 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-01 | TM02 | officers | Termination secretary company with name termination date | |
| 2026-08-26 | AA | accounts | Accounts with accounts type full | |
| 2026-07-27 | SH01 | capital | Capital allotment shares | |
| 2026-07-22 | RESOLUTIONS | resolution | Resolution | |
| 2026-07-14 | SH20 | capital | Legacy | |
| 2026-07-14 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2026-07-14 | CAP-SS | insolvency | Legacy | |
| 2026-07-14 | RESOLUTIONS | resolution | Resolution | |
| 2026-04-19 | AA | accounts | Accounts with accounts type full | |
| 2026-01-28 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-01-27 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2025-12-08 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-11-04 | AP01 | officers | Appoint person director company with name date | |
| 2025-09-17 | TM01 | officers | Termination director company with name termination date | |
| 2025-08-07 | RESOLUTIONS | resolution | Resolution | |
| 2025-08-06 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2025-08-06 | SH20 | capital | Legacy | |
| 2025-08-06 | CAP-SS | insolvency | Legacy | |
| 2025-08-06 | RESOLUTIONS | resolution | Resolution | |
| 2025-07-25 | SH01 | capital | Capital allotment shares |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 13
- Capital events
- 6
- Officers appointed
- 1
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.