SERENITY HOLIDAYS LTD.
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Cash
£10M
+17.9% highest in 6 filed years
Net assets
£5.7M
+20.4% vs 2024
Employees
58
+1.8% highest in 6 filed years
Profit before tax
£1.3M
+16.1% vs 2024
Net assets
6-year trend · vs Consumer Discretionary median
Accounts
6-year trend · Δ = latest vs prior filed period · latest reflected 2025-10-31
| Metric | Trend | 2020-10-31 | 2021-10-31 | 2022-10-31 | 2023-10-31 | 2024-10-31 | 2025-10-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | £18,686,819 | £18,213,040 | -2.5% | |
| Operating profit | — | — | — | — | £833,907 | £1,008,646 | +21% | |
| Profit before tax | — | — | — | — | £1,114,521 | £1,293,526 | +16.1% | |
| Net profit | £510,107 | -£796,856 | £84,196 | -£3,124,446 | £824,982 | £958,408 | +16.2% | |
| Cash | £1,414,557 | £3,451,131 | £6,227,454 | £7,913,839 | £8,659,024 | £10,209,524 | +17.9% | |
| Total assets less current liabilities | £7,212,001 | £6,415,145 | £6,499,341 | £3,374,895 | £4,708,542 | £5,666,950 | +20.4% | |
| Net assets | — | — | — | — | £4,708,542 | £5,666,950 | +20.4% | |
| Equity | £7,212,001 | £6,415,145 | £6,499,341 | £3,374,895 | £4,708,542 | £5,666,950 | +20.4% | |
| Average employees | 0 | 0 | 0 | 0 | 57 | 58 | +1.8% | |
| Wages | — | — | — | — | £1,662,910 | £1,736,633 | +4.4% | |
| Directors' remuneration | — | — | — | — | £267,752 | £269,530 | +0.7% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-10-31 | 2021-10-31 | 2022-10-31 | 2023-10-31 | 2024-10-31 | 2025-10-31 |
|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | — | 4.5% | 5.5% | |
| Net margin | — | — | — | — | 4.4% | 5.3% | |
| Return on capital employed | — | — | — | — | 17.7% | 17.8% | |
| Current ratio | — | — | — | — | 1.64x | 1.70x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- SERENITY HOLIDAYS LTD. 1987-01-30 → present
- SERENITY TRAVEL LIMITED 1983-08-09 → 1987-01-30
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Xeinadin Audit Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.”
Group structure
- SERENITY HOLIDAYS LTD. · parent
- Corsican Travel Limited 100%
- Corsican Places Limited 100%
- The Gambia Experience (UK) Limited 100%
- Allez France Group Limited 100%
- Holiday Places Limited 100%
- Allez France Holiday Homes Limited 100%
- Freedom of Europe Holidays Limited 100%
- The Gambia Experience Limited 100%
- Serenity Travel Limited (Ireland) 100%
Significant events
- “There have been no significant events affecting the Group since the year end.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 5 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| AYLING, Christopher Peter | Secretary | 2016-06-15 | — | — |
| AYLING, Christopher Peter | Director | 2003-11-01 | Jun 1968 | British |
| WILDE, Sandra Margaret | Director | — | Jul 1959 | British |
| WILDE, Stephen Francis | Director | — | Jul 1959 | British |
Show 5 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| LANE, Robert John | Secretary | 2009-03-30 | 2016-06-10 |
| WILDE, Stephen Francis | Secretary | — | 2009-03-30 |
| ATKINSON, Richard Westaway | Director | 2011-09-01 | 2014-08-31 |
| LANE, Robert John | Director | 2009-03-30 | 2016-06-10 |
| ROWLES, Christopher John | Director | 2003-11-01 | 2018-09-07 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mrs Sandra Margaret Wilde | Individual | Shares 25–50% | 2016-04-06 | Active |
| Mr Stephen Francis Wilde | Individual | Shares 25–50% | 2016-04-06 | Active |
Filing timeline
Last 20 of 149 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-16 | AA | accounts | Accounts with accounts type group | |
| 2026-01-18 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-07-11 | AA | accounts | Accounts with accounts type group | |
| 2025-01-07 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-07-17 | AA | accounts | Accounts with accounts type group | |
| 2024-01-25 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-07-21 | AA | accounts | Accounts with accounts type group | |
| 2023-01-27 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-07-12 | AA | accounts | Accounts with accounts type group | |
| 2022-02-17 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2022-02-17 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2022-02-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-12-13 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2021-07-29 | AA | accounts | Accounts with accounts type group | |
| 2021-03-18 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2020-03-09 | AA | accounts | Accounts with accounts type group | |
| 2020-01-31 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2019-03-18 | AA | accounts | Accounts with accounts type group | |
| 2019-01-28 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2018-09-19 | TM01 | officers | Termination director company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.