ALFA HOLIDAYS LIMITED
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Cash
£3.1M
+1,907.2% highest in 5 filed years
Net assets
£6M
+26.2% vs 2024
Employees
47
+9.3% highest in 5 filed years
Profit before tax
£5M
+38.8% vs 2024
Net assets
5-year trend · vs Consumer Discretionary median
Accounts
5-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|
| Turnover | £30,205,976 | £42,297,124 | £48,698,487 | £58,353,000 | £63,746,000 | +9.2% | |
| Operating profit | -£877,723 | -£1,075,812 | -£707,718 | -£732,000 | -£930,000 | -27% | |
| Profit before tax | £598,858 | £217,794 | £6,410,200 | £3,617,000 | £5,021,000 | +38.8% | |
| Net profit | £330,304 | £515,517 | £6,313,219 | £3,397,000 | £4,751,000 | +39.9% | |
| Cash | £311,050 | £100,271 | £181,392 | £153,000 | £3,071,000 | +1,907.2% | |
| Total assets less current liabilities | £5,297,890 | £5,816,933 | £6,136,393 | £4,779,000 | £6,161,000 | +28.9% | |
| Net assets | £5,289,582 | £5,805,099 | £6,118,318 | £4,766,000 | £6,017,000 | +26.2% | |
| Equity | £5,289,582 | £5,805,099 | £6,118,318 | £4,766,000 | £6,017,000 | +26.2% | |
| Average employees | 34 | 38 | 42 | 43 | 47 | +9.3% | |
| Wages | £682,169 | £802,316 | £941,069 | £1,041,000 | £1,134,000 | +8.9% | |
| Directors' remuneration | — | — | £382,000 | £454,000 | £501,000 | +10.4% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|---|
| Operating margin | -2.9% | -2.5% | -1.5% | -1.3% | -1.5% | |
| Net margin | 1.1% | 1.2% | 13.0% | 5.8% | 7.5% | |
| Return on capital employed | -16.6% | -18.5% | -11.5% | -15.3% | -15.1% | |
| Gearing (liabilities / total assets) | — | — | — | 60.1% | 60.5% | |
| Current ratio | — | — | 1.95x | 1.47x | 1.39x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 2 times since incorporation — the current trading name was adopted 2026-01-05
- ALFA HOLIDAYS LIMITED 2026-01-05 → present
- ALFA TRAVEL LTD. 1990-04-17 → 2026-01-05
- POSTHELP LIMITED 1988-12-08 → 1990-04-17
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Xeinadin Audit Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Group structure
- ALFA HOLIDAYS LIMITED · parent
- Alfa Coaches Limited 100%
Significant events
- “On 5 January 2026, Alfa Travel Limited rebranded to Alfa Holidays Limited.”
- “The company acquired and relocated to a new office building in September 2025.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 15 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| KEELY, Sean Davison | Secretary | 2022-05-01 | — | — |
| HOWARD, David | Director | 2020-01-01 | Oct 1982 | British |
| KEELY, Sean Davison | Director | 2022-01-20 | Jul 1985 | British |
| RUSSELL, Emma | Director | 2015-06-29 | Feb 1979 | British |
Show 15 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| LORD, Ian Frank | Secretary | 2019-07-01 | 2020-04-30 |
| RUSSELL, Emma | Secretary | 2020-04-30 | 2022-05-01 |
| RUSSELL, Emma | Secretary | 2015-07-06 | 2019-07-01 |
| SAWBRIDGE, Peter George | Secretary | — | 2015-07-06 |
| BLUNDELL, Andrew Lewis | Director | 2015-06-29 | 2016-09-02 |
| BROWN, Caroline Louise | Director | 2019-01-23 | 2022-02-24 |
| BULL, Paul Anthony | Director | 2016-12-13 | 2022-06-30 |
| FORD, Stephen John | Director | 2015-09-29 | 2016-05-15 |
| HERBERT, Matthew | Director | 2022-07-04 | 2022-08-05 |
| LORD, Ian Frank | Director | 2019-07-01 | 2020-04-30 |
| MAGUIRE, Lucia Danielle | Director | 2015-06-29 | 2019-02-28 |
| SAWBRIDGE, Karen Elizabeth | Director | 2001-08-16 | 2019-12-31 |
| SAWBRIDGE, Michael John | Director | — | 2001-08-16 |
| SAWBRIDGE, Paul Henry | Director | — | 2017-02-28 |
| SAWBRIDGE, Peter George | Director | — | 2015-07-06 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Alfa Holiday Group Limited | Corporate entity | Shares 75–100%, Voting 75–100% | 2016-04-06 | Active |
| Alfa Leisureplex Trustees Limited | Corporate entity | Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 156 total filings
Material constitutional events — rename, articles re-file, resolution
- 2026-01-05 CERTNM Certificate change of name company PDF
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-06-19 | AA | accounts | Accounts with accounts type full | |
| 2026-05-13 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2026-05-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-01-05 | CERTNM | change-of-name | Certificate change of name company | |
| 2025-09-25 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-06-16 | AA | accounts | Accounts with accounts type full | |
| 2025-05-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-07-22 | AA | accounts | Accounts with accounts type full | |
| 2024-05-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-05-02 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-05-01 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-05-01 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-09-27 | AA | accounts | Accounts with accounts type full | |
| 2023-05-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-02-08 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2022-08-10 | TM01 | officers | Termination director company with name termination date | |
| 2022-08-10 | AA | accounts | Accounts with accounts type full | |
| 2022-07-15 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2022-07-15 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2022-07-15 | MR04 | mortgage | Mortgage satisfy charge full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 5
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.