WEST DESIGN PRODUCTS LIMITED
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Cash
£65k
-27.1% lowest in 3 filed years
Net assets
£7.5m
+0.7% vs 2025
Employees
88
-10.2% lowest in 3 filed years
Profit before tax
£140k
+510.4% highest in 3 filed years
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2026-01-31
| Metric | Trend | 2024-01-31 | 2025-01-31 | 2026-01-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £13,444,950 | £13,474,998 | £12,911,812 | -4.2% | |
| Operating profit | -£509,893 | £32,724 | £170,523 | +421.1% | |
| Profit before tax | -£549,065 | -£34,047 | £139,716 | +510.4% | |
| Net profit | -£526,105 | -£68,334 | £81,153 | +218.8% | |
| Cash | £337,126 | £89,403 | £65,216 | -27.1% | |
| Total assets less current liabilities | £7,563,087 | £7,476,729 | £7,530,811 | +0.7% | |
| Net assets | £7,563,087 | £7,476,729 | £7,530,811 | +0.7% | |
| Equity | £7,563,087 | £7,476,729 | £7,530,811 | +0.7% | |
| Average employees | 110 | 98 | 88 | -10.2% | |
| Wages | £2,701,377 | £2,712,123 | £2,531,910 | -6.6% | |
| Directors' remuneration | £164,049 | £164,050 | £174,951 | +6.6% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-01-31 | 2025-01-31 | 2026-01-31 |
|---|---|---|---|---|
| Operating margin | -3.8% | 0.2% | 1.3% | |
| Net margin | -3.9% | -0.5% | 0.6% | |
| Return on capital employed | -6.7% | 0.4% | 2.3% | |
| Gearing (liabilities / total assets) | — | 29.2% | 23.6% | |
| Current ratio | 3.42x | 3.14x | 3.91x | |
| Interest cover | -13.02x | 0.49x | 5.54x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- WEST DESIGN PRODUCTS LIMITED 1992-09-01 → present
- BLAZEHURST SERVICES LIMITED 1992-06-16 → 1992-09-01
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Barnes Roffe Audit Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The trading loss in the current year is predominantly attributable to low revenue level. West Design Products has significant cash reserves accessible through its invoice financing facility, and a continued focus on efficiency gains in the manufacturing process and reductions in administrative expenses will enable the business to meet these challenges.”
Significant events
- “In April 2025, West Design Products won the prestigious "Best Brand Licensed Gifting Product or Range" award at the B&LLA Brand & Lifestyle Licensing Awards for its collection developed in partnership with the RHS.”
- “This success was followed in May 2025 by winning the "Arts and Crafts Product of the Year" award at the London Stationery Show for the Faber-Castell Polychromos and Pitt Graphite Matt Gift Sets.”
- “In January 2026, the company received further recognition through multiple shortlistings at the Gift of the Year Awards across the Heritage Gifts, Branded and Licensed, and Design and Craft categories.”
- “Most recently, in April 2026, the company was awarded "Filing & Storage Product of the Year" at the London Stationery Show for its RHS Storage Boxes collection.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 9 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BRAY, Michael David | Secretary | 1997-06-30 | — | British |
| BRAY, Owen John | Director | 2011-02-21 | Jul 1982 | English |
| PILLAI, Joanna Claire | Director | 2011-02-21 | Jul 1982 | British |
Show 9 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BENNELL, Stafford John | Secretary | 1992-07-21 | 1997-06-30 |
| SAME-DAY COMPANY SERVICES LIMITED | Corporate Nominee Secretary | 1992-06-16 | 1992-07-21 |
| BENNELL, Stafford John | Director | 1992-07-21 | 1997-06-30 |
| BRAY, Marion | Director | 1997-05-12 | 2020-07-15 |
| BRAY, Michael David | Director | 1997-05-12 | 2025-04-30 |
| DAVIES, John Glen | Director | 1997-05-12 | 2012-04-27 |
| TAYLOR, Ronald Alexander | Director | 1992-07-21 | 2006-06-30 |
| WILLS, Robert | Director | 1992-07-21 | 2005-08-26 |
| WILDMAN & BATTELL LIMITED | Corporate Nominee Director | 1992-06-16 | 1992-07-21 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Smeeth Holdings | Corporate entity | Shares 75–100%, Voting 75–100% | 2020-01-31 | Active |
| Mr Michael David Bray | Individual | Significant influence, Significant influence (as firm) | 2016-04-06 | Ceased 2020-01-31 |
Filing timeline
Last 20 of 127 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-07-08 | AA | accounts | Accounts with accounts type full | |
| 2026-06-24 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-07-24 | AA | accounts | Accounts with accounts type full | |
| 2025-06-30 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-05-02 | TM01 | officers | Termination director company with name termination date | |
| 2024-12-16 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-06-29 | AA | accounts | Accounts with accounts type full | |
| 2024-06-21 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-07-14 | AA | accounts | Accounts with accounts type full | |
| 2023-06-30 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-07-21 | AA | accounts | Accounts with accounts type full | |
| 2022-06-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-06-30 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2021-06-25 | AA | accounts | Accounts with accounts type full | |
| 2021-04-27 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2021-04-27 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2020-12-16 | TM01 | officers | Termination director company with name termination date | |
| 2020-09-10 | AA | accounts | Accounts with accounts type full | |
| 2020-06-25 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2019-10-31 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.