FIREFISH LIMITED
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Cash
£833K
-34.9% vs 2024
Net assets
£1.6M
-9.7% vs 2024
Employees
60
-23.1% vs 2024
Profit before tax
-£137K
-168.1% vs 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · Δ = latest vs prior filed period · latest reflected 2025-01-31
| Metric | Trend | 2024-01-31 | 2025-01-31 | Δ vs prior |
|---|---|---|---|---|
| Turnover | £14,457,063 | £11,985,571 | -17.1% | |
| Operating profit | £224,934 | -£112,779 | -150.1% | |
| Profit before tax | £201,186 | -£136,931 | -168.1% | |
| Net profit | £104,371 | -£163,199 | -256.4% | |
| Cash | £1,279,141 | £832,610 | -34.9% | |
| Total assets less current liabilities | £1,925,618 | £1,896,401 | -1.5% | |
| Net assets | £1,754,587 | £1,584,623 | -9.7% | |
| Equity | £1,754,587 | £1,584,623 | -9.7% | |
| Average employees | 78 | 60 | -23.1% | |
| Wages | £6,003,342 | £5,100,321 | -15% | |
| Directors' remuneration | £1,216,429 | £1,031,099 | -15.2% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-01-31 | 2025-01-31 |
|---|---|---|---|
| Operating margin | 1.6% | -0.9% | |
| Net margin | 0.7% | -1.4% | |
| Return on capital employed | 11.7% | -5.9% | |
| Gearing (liabilities / total assets) | 58.6% | 61.6% | |
| Current ratio | 1.74x | 1.77x | |
| Interest cover | 9.42x | -4.48x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 2 times since incorporation
- FIREFISH LIMITED 2000-02-02 → present
- FFISH LIMITED 1999-12-14 → 2000-02-02
- PI QUALITATIVE RESEARCH LIMITED 1999-10-07 → 1999-12-14
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- HaysMac LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the Director's use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Group's or the parent Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Group structure
- FIREFISH LIMITED · parent
- The Pineapple Lounge Limited 92%
- Firefish Data Limited 80%
- Firefish USA Holdings Inc. 85%
- Firefish USA LLC* 85%
- The Pineapple Lounge LLC* 92%
- The Numbers Lab @ Firefish USA LLC* 85%
Significant events
- “The consolidated loss for the year, after taxation, amounted to £163,199 (2024: profit £104,371). During the year, a dividend amounting to £nil (2024: £50,000) was declared.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 3 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| FAWCUS, Jeremy Ben | Secretary | 1999-10-07 | — | British |
| FAWCUS, Jeremy Ben | Director | 1999-10-07 | Sep 1967 | British |
Show 3 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| DMCS SECRETARIES LIMITED | Corporate Nominee Secretary | 1999-10-07 | 1999-10-07 |
| FYDLER, Alison Mary | Director | 1999-10-07 | 2011-11-11 |
| DMCS DIRECTORS LIMITED | Corporate Nominee Director | 1999-10-07 | 1999-10-07 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Firefish Trustees Limited | Corporate entity | Shares 25–50%, Voting 25–50% | 2016-04-06 | Ceased 2024-09-16 |
| Mr Jeremy Ben Fawcus | Individual | Shares 50–75%, Voting 50–75%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 113 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-10-20 MA Memorandum articles
- 2024-10-20 RESOLUTIONS Resolution
- 2023-05-19 RESOLUTIONS Resolution
- 2023-05-19 MA Memorandum articles
- 2023-05-09 CC04 Statement of companys objects
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-17 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2026-04-14 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2025-10-04 | AA | accounts | Accounts with accounts type group | |
| 2025-04-16 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-10-25 | AA | accounts | Accounts with accounts type group | |
| 2024-10-20 | MA | incorporation | Memorandum articles | |
| 2024-10-20 | RESOLUTIONS | resolution | Resolution | |
| 2024-04-30 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-04-26 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2024-04-26 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2023-09-08 | AA | accounts | Accounts with accounts type group | |
| 2023-05-19 | RESOLUTIONS | resolution | Resolution | |
| 2023-05-19 | MA | incorporation | Memorandum articles | |
| 2023-05-09 | CC04 | change-of-constitution | Statement of companys objects | |
| 2023-04-26 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2022-08-03 | AA | accounts | Accounts with accounts type group | |
| 2022-04-25 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-08-07 | AA | accounts | Accounts with accounts type group | |
| 2021-07-21 | CH01 | officers | Change person director company with change date | |
| 2021-07-21 | PSC04 | persons-with-significant-control | Change to a person with significant control |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.