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Cash

£152K

-34.4% vs 2023

Net assets

-£4.7M

-57.8% vs 2023

Employees

121

-17.7% vs 2023

Profit before tax

-£1.7M

+11.3% vs 2023

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Accounts

2-year trend · Δ = latest vs prior filed period · latest reflected 2024-12-31

Metric Trend 2023-12-312024-12-31 Δ vs prior
Turnover £21,687,011£19,283,354 -11.1%
Operating profit -£1,576,885-£1,247,647 +20.9%
Profit before tax -£1,934,947-£1,716,597 +11.3%
Net profit -£1,934,947-£1,716,597 +11.3%
Cash £230,962£151,582 -34.4%
Total assets less current liabilities -£1,738,279£673,123 +138.7%
Net assets -£2,970,287-£4,686,884 -57.8%
Equity -£2,970,287-£4,686,884 -57.8%
Average employees 147121 -17.7%
Wages £4,166,070£4,292,484 +3%
Directors' remuneration £212,031£205,563 -3.1%

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show . About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-12-312024-12-31
Operating margin -7.3%-6.5%
Net margin -8.9%-8.9%
Return on capital employed -185.4%
Gearing (liabilities / total assets) 133.3%163.6%
Current ratio 0.78x1.02x
Interest cover -3.81x-2.65x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Name history

Renamed 1 time since incorporation

  1. BONG UK LIMITED 2000-01-05 → present
  2. RULEALPHA LIMITED 1999-12-17 → 2000-01-05

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Standalone (parent only)
Auditor
MHA
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“The directors are satisfied that the Company has adequate resources to continue business for the foreseeable future and this is augmented by a formal statement of continuing Group support from the ultimate parent company Bong AB. For this purpose, the Group comprises all of the companies which are under the direct or indirect control of the ultimate parent company. For this reason, the directors continue to adopt the 'going concern' basis for preparing the financial statements. In making this analysis, the directors have had regard to the guidance on going concern issued by the Financial Reporting Council.”

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

3 active · 16 resigned

Name Role Appointed Born Nationality
GRIMMER, Carsten Secretary 2025-12-10
GREENLEAF, Jeffrey Director 2017-03-31 Jan 1962 British
STEIGLEDER, Kai Director 2018-11-06 Sep 1963 German
Show 16 resigned officers
Name Role Appointed Resigned
BERNHARDSSON, Lars Secretary 2007-10-22 2009-01-16
FRANSSON, Per Ake Rune Secretary 2000-01-04 2001-12-18
HALE, Susan Elizabeth Secretary 2001-12-18 2007-07-01
PARISH, Jeremy Secretary 2009-01-16 2025-12-10
SWIFT INCORPORATIONS LIMITED Corporate Nominee Secretary 1999-12-17 2000-01-04
BATAILLE, Sylvie Odette Yvette Director 2013-09-01 2017-03-31
BERNHARDSSON, Lars Carl Otto Director 2003-05-01 2010-01-16
COOPER, Mark Edward Director 2007-08-06 2013-09-01
DAVIDSSON, Anders Director 2004-01-01 2014-08-31
LAHTEENMAKI, Kari Eero Antero Director 2007-10-01 2016-10-31
NILSSON, Erland Christer Director 2000-01-04 2003-04-30
PARISH, Jeremy Director 2009-01-16 2020-10-01
PIHL, Erik Lennart Henry Director 2000-01-04 2003-12-31
SABBATINELLI, Michael Director 2020-10-01 2023-03-31
ZENK, Ulf Director 2011-06-30 2012-12-21
INSTANT COMPANIES LIMITED Corporate Nominee Director 1999-12-17 2000-01-04

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Kai Steigleder Individual Appoints directors 2018-09-12 Active
Mr Stephane Hamelin Individual Shares 25–50% (as firm) 2016-04-06 Ceased 2018-11-23

Filing timeline

Last 20 of 132 total filings

Date Type Category Description
2026-03-18 PSC01 persons-with-significant-control Notification of a person with significant control PDF
2026-03-09 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2026-01-07 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-12-18 AP03 officers Appoint person secretary company with name date
2025-12-15 TM02 officers Termination secretary company with name termination date
2025-09-19 AA accounts Accounts with accounts type full
2025-01-02 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-01-02 MR04 mortgage Mortgage satisfy charge full PDF
2024-09-12 AA accounts Accounts with accounts type full
2024-01-10 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-09-22 AA accounts Accounts with accounts type full
2023-03-31 TM01 officers Termination director company with name termination date PDF
2023-01-03 CS01 confirmation-statement Confirmation statement with no updates PDF
2022-12-22 AA accounts Accounts with accounts type full
2022-12-14 MR01 mortgage Mortgage create with deed with charge number charge creation date PDF
2022-01-07 CS01 confirmation-statement Confirmation statement with updates PDF
2021-12-06 AA accounts Accounts with accounts type full
2021-02-25 SH02 capital Capital alter shares consolidation
2021-02-03 CH01 officers Change person director company with change date PDF
2021-01-29 SH20 capital Legacy

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
6

last 12 months

Capital events
0

last 24 months

Officers appointed
1

last 12 months

Officers resigned
1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page