PROPHET BRAND STRATEGY LIMITED
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Cash
£8.6m
+61.2% vs 2023
Net assets
£32m
+20.6% vs 2023
Employees
104
+7.2% vs 2023
Profit before tax
£7m
+87.5% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
5 PSCs ceased in last 24 months
Significant control changed hands — see the Ownership section.
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · Δ = latest vs prior filed period · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | Δ vs prior |
|---|---|---|---|---|
| Turnover | £31,661,231 | £36,010,767 | +13.7% | |
| Operating profit | £5,155,263 | £6,355,818 | +23.3% | |
| Profit before tax | £3,728,193 | £6,991,286 | +87.5% | |
| Net profit | £2,467,939 | £5,189,465 | +110.3% | |
| Cash | £5,327,808 | £8,589,940 | +61.2% | |
| Total assets less current liabilities | £26,309,141 | £31,736,012 | +20.6% | |
| Net assets | £26,309,141 | £31,736,012 | +20.6% | |
| Equity | £26,309,141 | £31,736,012 | +20.6% | |
| Average employees | 97 | 104 | +7.2% | |
| Wages | £9,848,375 | £10,897,537 | +10.7% | |
| Directors' remuneration | £0 | £0 | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 16.3% | 17.6% | |
| Net margin | 7.8% | 14.4% | |
| Return on capital employed | 19.6% | 20.0% | |
| Current ratio | 3.94x | 4.12x | |
| Interest cover | 35.22x | 31.90x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- S&W Partners Audit Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The directors in the UK have reviewed the Company's 2024 performance as well as the outlook of the business and determined it is a going concern.”
Group structure
- PROPHET BRAND STRATEGY LIMITED · parent
- Prophet GmbH 100%
- Prophet Germany GmbH 100%
- Prophet (HK) Limited 100%
- Prophet (Singapore) PTE. Ltd 100%
- PMEA DMCC 100%
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 9 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| MASELLI, Amy | Secretary | 2016-03-18 | — | — |
| BAERSCHNEIDER, Tobias | Director | 2019-01-02 | Jul 1975 | German |
| DUNN, Michael Edward | Director | 2002-02-25 | Feb 1964 | American |
Show 9 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| HUEY, Robert Jeung | Secretary | 2007-11-01 | 2016-03-18 |
| THOMAS, Angela | Secretary | 2003-07-07 | 2006-04-26 |
| YON, Rita | Secretary | 2002-02-25 | 2007-10-31 |
| SWIFT INCORPORATIONS LIMITED | Corporate Nominee Secretary | 2002-02-25 | 2002-02-25 |
| EL-NOSHOKATY, Tosson | Director | 2022-08-20 | 2025-12-31 |
| EL-NOSHOKATY, Tosson | Director | 2019-01-02 | 2022-08-19 |
| GUSTAFSON, Rune Michael | Director | 2012-11-19 | 2019-10-31 |
| MARLOW, Simon James | Director | 2007-05-01 | 2018-11-09 |
| INSTANT COMPANIES LIMITED | Corporate Nominee Director | 2002-02-25 | 2002-02-25 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mrs Chiaki Nishino | Individual | Significant influence, Significant influence (as firm) | 2019-11-26 | Ceased 2025-12-31 |
| Mr Tosson El-Noshokaty | Individual | Significant influence, Significant influence (as firm) | 2019-11-26 | Ceased 2025-12-31 |
| Mr Tobias Baerschneider | Individual | Significant influence | 2019-11-26 | Active |
| Mr Scott Davis | Individual | Significant influence | 2016-04-06 | Ceased 2025-12-31 |
| Chan Suh | Individual | Significant influence | 2016-04-06 | Ceased 2025-12-31 |
| David Aaker | Individual | Significant influence | 2016-04-06 | Ceased 2025-12-31 |
| Kevin O'Donnell | Individual | Significant influence | 2016-04-06 | Ceased 2023-01-01 |
| Mr Simon James Marlow | Individual | Significant influence | 2016-04-06 | Ceased 2019-11-26 |
| Mr Rune Michael Gustafson | Individual | Significant influence | 2016-04-06 | Ceased 2019-11-26 |
| Cindy Levine | Individual | Significant influence | 2016-04-06 | Ceased 2019-11-26 |
| Andrew Pierce | Individual | Significant influence | 2016-04-06 | Ceased 2019-11-26 |
| Prophet Brand Strategy, Inc. | Corporate entity | Shares 75–100%, Voting 75–100% | 2016-04-06 | Ceased 2019-11-26 |
| Michael Edward Dunn | Individual | Significant influence | 2016-04-06 | Active |
Filing timeline
Last 20 of 110 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-09 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-03-02 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-03-02 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-03-02 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-03-02 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-03-02 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-03-02 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2026-03-02 | TM01 | officers | Termination director company with name termination date | |
| 2026-01-05 | AA | accounts | Accounts with accounts type full | |
| 2025-03-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-03-17 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2025-03-14 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2025-03-14 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2025-03-14 | CH01 | officers | Change person director company with change date | |
| 2025-03-14 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2025-03-14 | CH01 | officers | Change person director company with change date | |
| 2025-03-14 | CH01 | officers | Change person director company with change date | |
| 2025-03-14 | CH03 | officers | Change person secretary company with change date | |
| 2025-03-14 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2024-09-16 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 9
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.