KANTAR AFRICA INSIGHT LIMITED
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Cash
—
Latest balance sheet
Net assets
-£314k
-9.5% lowest in 3 filed years
Employees
—
Average over period
Profit before tax
£272k
-32.9% lowest in 3 filed years
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Negative shareholders' funds
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £3,817,509 | £3,884,432 | £3,518,214 | -9.4% | |
| Operating profit | £307,239 | £398,976 | £259,908 | -34.9% | |
| Profit before tax | £323,828 | £404,706 | £271,678 | -32.9% | |
| Net profit | -£83,842 | -£56,460 | -£27,147 | +51.9% | |
| Cash | £316,012 | £495,689 | — | — | |
| Total assets less current liabilities | -£230,600 | -£287,060 | -£314,207 | -9.5% | |
| Net assets | -£230,600 | -£287,060 | -£314,207 | -9.5% | |
| Equity | -£230,600 | -£287,060 | -£314,207 | -9.5% | |
| Average employees | 14 | 15 | — | — | |
| Wages | £791,860 | £1,081,264 | — | — | |
| Directors' remuneration | £136,924 | £138,939 | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|
| Operating margin | 8.0% | 10.3% | 7.4% | |
| Net margin | -2.2% | -1.5% | -0.8% | |
| Current ratio | 0.91x | 0.86x | — |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 2 times since incorporation
- KANTAR AFRICA INSIGHT LIMITED 2019-05-09 → present
- TNS RMS UK LIMITED 2011-01-24 → 2019-05-09
- RMSI UK LIMITED 2004-05-12 → 2011-01-24
Audit & accounting basis
- Accounting basis
- IFRS
- Reporting scope
- Standalone (parent only)
- Auditor
- Deloitte LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 13 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| PATTON, Susannah Jane | Director | 2019-04-08 | Apr 1978 | British,Irish |
| TEJUMOLA, Adeola | Director | 2004-05-12 | Nov 1976 | Nigerian |
Show 13 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| COHEN, Lewis | Secretary | 2004-05-12 | 2004-07-26 |
| SAMU, Olufela | Secretary | 2006-03-01 | 2011-01-07 |
| AELEX | Corporate Secretary | 2005-05-04 | 2006-03-01 |
| WPP GROUP (NOMINEES) LIMITED | Corporate Secretary | 2011-01-07 | 2020-03-24 |
| AWOGBADE, Olusoji | Director | 2004-05-12 | 2006-03-01 |
| BOWTELL, Robert James | Director | 2011-01-07 | 2020-04-24 |
| DELANEY, Paul | Director | 2011-01-07 | 2014-07-25 |
| DOS SANTOS, Manuel Inacio Viera | Director | 2019-11-22 | 2021-12-08 |
| HILLEBRAND, Stephen Leonard | Director | 2011-01-07 | 2015-07-01 |
| LANCEFIELD, Andrew Robert | Director | 2016-01-01 | 2017-06-16 |
| SMITH, Kelly Rebecca | Director | 2019-11-22 | 2025-12-31 |
| TEJUMOLA, Kareem | Director | 2004-05-12 | 2026-02-25 |
| VERMAN, Martin | Director | 2019-11-22 | 2023-05-15 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Kantar Group Holdings Ltd | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2019-12-05 | Active |
| Wpp Group (Nominees) Limited | Legal person | Shares 50–75%, Shares 50–75% (as firm), Voting 50–75%, Appoints directors | 2016-05-15 | Ceased 2019-12-05 |
Filing timeline
Last 20 of 93 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-07-30 | AP01 | officers | Appoint person director company with name date | |
| 2026-07-29 | AP01 | officers | Appoint person director company with name date | |
| 2026-07-06 | AA | accounts | Accounts with accounts type full | |
| 2026-05-11 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-03-05 | TM01 | officers | Termination director company with name termination date | |
| 2025-12-31 | TM01 | officers | Termination director company with name termination date | |
| 2025-09-15 | AA | accounts | Accounts with accounts type full | |
| 2025-05-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-10-24 | AA | accounts | Accounts with accounts type full | |
| 2024-05-10 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-11-30 | AA | accounts | Accounts with accounts type full | |
| 2023-09-15 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2023-09-15 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2023-09-14 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2023-05-16 | TM01 | officers | Termination director company with name termination date | |
| 2023-05-11 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-12-16 | AA | accounts | Accounts with accounts type full | |
| 2022-05-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-12-15 | TM01 | officers | Termination director company with name termination date | |
| 2021-12-06 | CH01 | officers | Change person director company with change date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 7
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 2
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.