CHERRY ADVERTISING LIMITED
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Cash
£63K
-88.5% lowest in 4 filed years
Net assets
£4.5M
-8.2% vs 2023
Employees
90
-18.2% lowest in 4 filed years
Profit before tax
-£403K
-122% lowest in 4 filed years
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Confirmation statement overdue
Due 2026-07-03.
Net assets
4-year trend · vs Consumer Discretionary median
Accounts
4-year trend · Δ = latest vs prior filed period · latest reflected 2024-12-31
| Metric | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|
| Turnover | £14,366,834 | £12,541,945 | £11,910,009 | £9,751,211 | -18.1% | |
| Operating profit | — | — | £1,833,767 | -£403,328 | -122% | |
| Profit before tax | £1,996,192 | £1,860,839 | £1,833,767 | -£403,328 | -122% | |
| Net profit | £1,594,923 | £1,525,464 | £1,407,732 | -£404,792 | -128.8% | |
| Cash | £1,959,125 | £635,789 | £543,951 | £62,757 | -88.5% | |
| Total assets less current liabilities | £2,005,907 | £3,531,371 | — | — | — | |
| Net assets | — | — | £4,939,103 | £4,534,311 | -8.2% | |
| Equity | £2,005,907 | £3,531,371 | £4,939,103 | £4,534,311 | -8.2% | |
| Average employees | 114 | 115 | 110 | 90 | -18.2% | |
| Wages | £6,139,421 | £6,191,835 | £6,213,284 | £6,082,411 | -2.1% | |
| Directors' remuneration | — | — | £230,000 | £120,000 | -47.8% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|
| Operating margin | — | — | 15.4% | -4.1% | |
| Net margin | 11.1% | 12.2% | 11.8% | -4.2% | |
| Gearing (liabilities / total assets) | — | — | 36.2% | 41.2% | |
| Current ratio | — | — | 2.76x | 2.42x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Cooper Parry Group Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“For these reasons the directors believe there are sufficient funds available within the Company and through group support for the business to operate as a going concern.”
Significant events
- “No dividends were distributed for the year ended 31 December 2024.”
- “There have been no significant events affecting the Company since the year end.”
- “During the year, the company experienced lower-than-expected turnover, leading to a cost-saving initiative that resulted in the termination of 4 employees. As a result, termination benefits of £280,531 have been recognised in the profit and loss account under administrative expenses. At 31 December 2024, a provision of £80,000 remains outstanding.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 11 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| EVANS, Michael Rhys | Director | 2024-05-31 | Jul 1976 | British |
| VASSEUR, Jean-Pierre | Director | 2018-11-30 | Mar 1959 | Canadian |
Show 11 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| GOUNDRY, John Ralph | Secretary | 2008-02-29 | 2018-11-30 |
| GOUNDRY, Lucy Annabel | Secretary | 2005-10-13 | 2007-10-15 |
| LONDON LAW SERVICES LIMITED | Corporate Nominee Secretary | 2005-10-13 | 2005-10-13 |
| BEAUREGARD, Valerie | Director | 2018-11-30 | 2019-10-24 |
| COWHIG, Richard Henry | Director | 2009-03-02 | 2018-11-30 |
| GOUNDRY, John Ralph | Director | 2005-10-13 | 2024-05-31 |
| POULIN, Royal | Director | 2018-11-30 | 2019-10-24 |
| STOCKDALE, Philip | Director | 2005-12-09 | 2018-11-30 |
| SUTTON, Ralph Leonard | Director | 2018-11-30 | 2019-10-24 |
| WHITEHEAD, Rupert | Director | 2006-05-02 | 2018-11-30 |
| LONDON LAW SERVICES LIMITED | Corporate Nominee Director | 2005-10-13 | 2005-10-13 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Madano Partnership Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2018-11-30 | Active |
| Mr John Ralph Goundry | Individual | Shares 25–50%, Voting 25–50% | 2016-10-13 | Ceased 2018-11-30 |
| Mr Philip Stockdale | Individual | Shares 25–50%, Voting 25–50% | 2016-10-13 | Ceased 2018-11-30 |
| Mr Rupert Whitehead | Individual | Shares 25–50%, Voting 25–50% | 2016-10-13 | Ceased 2018-11-30 |
Filing timeline
Last 20 of 105 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-06-19 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-06-16 | AA | accounts | Accounts with accounts type full | |
| 2024-06-27 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-06-26 | AP01 | officers | Appoint person director company with name date | |
| 2024-06-13 | TM01 | officers | Termination director company with name termination date | |
| 2024-05-20 | AA | accounts | Accounts with accounts type full | |
| 2023-06-21 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-04-28 | AA | accounts | Accounts with accounts type full | |
| 2022-06-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-06-20 | CH01 | officers | Change person director company with change date | |
| 2022-06-15 | AA | accounts | Accounts with accounts type full | |
| 2022-02-11 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2021-07-02 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-06-02 | AD01 | address | Change registered office address company with date old address new address | |
| 2021-05-19 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2021-04-01 | AA | accounts | Accounts with accounts type full | |
| 2020-07-02 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2020-05-04 | AA | accounts | Accounts with accounts type full | |
| 2019-11-04 | AD03 | address | Move registers to sail company with new address | |
| 2019-11-04 | AD02 | address | Change sail address company with new address |
Public-record activity
Raw counts from Companies House — last 12–24 months