ICELOLLY MARKETING LIMITED
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Cash
£1.5M
+45.2% highest in 3 filed years
Net assets
£819K
+136.3% highest in 3 filed years
Employees
12
-33.3% lowest in 3 filed years
Profit before tax
£662K
+390.5% highest in 3 filed years
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2024-12-31
| Metric | Trend | 2022-12-31 | 2023-12-31 | 2024-12-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £4,118,495 | £6,211,982 | £6,458,918 | +4% | |
| Operating profit | -£90,270 | -£227,902 | £662,048 | +390.5% | |
| Profit before tax | -£90,270 | -£227,902 | £662,048 | +390.5% | |
| Net profit | -£107,123 | -£294,629 | £472,517 | +260.4% | |
| Cash | £1,207,477 | £1,013,987 | £1,472,697 | +45.2% | |
| Total assets less current liabilities | £641,211 | £346,582 | £819,099 | +136.3% | |
| Net assets | £641,211 | £346,582 | £819,099 | +136.3% | |
| Equity | £641,211 | £346,582 | £819,099 | +136.3% | |
| Average employees | 15 | 18 | 12 | -33.3% | |
| Wages | £558,432 | £602,376 | £556,761 | -7.6% | |
| Directors' remuneration | — | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|
| Operating margin | -2.2% | -3.7% | 10.3% | |
| Net margin | -2.6% | -4.7% | 7.3% | |
| Return on capital employed | -14.1% | -65.8% | 80.8% | |
| Current ratio | — | 0.95x | 1.15x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Abridged
- Yes — abridged accounts (limited disclosure)
- Auditor
- Forvis Mazars LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Despite economic and market challenges, trading has improved significantly from 2023 through 2024 and this has continued into 2025. The 2021 company restructure has provided additional stability, financial and brand power to place the Company in a stronger position, facilitating improved trading to grow to pre-pandemic levels. The directors have prepared detailed trading, profit and cash flow forecasts which are continuously updated for macro-economic effects and particularly the travel industry recovery. Considering current trading, revised forecasts, sensitivities and secured funding, the directors have a reasonable expectation that the Company will be able to continue to meet its liabilities as they fall due for the foreseeable future. As such it is the view of the directors that it remains appropriate to prepare these financial statements on a going concern basis.”
Significant events
- “UK businesses are currently facing many uncertainties such as the consequences of environmental sustainability and geopolitical events such as the Russian invasion of Ukraine. These uncertainties have contributed to an environment where there exists a range of issues and risks, including inflation, rising interest rates, labour shortages, disrupted supply chains and new ways of working. The directors have carried out an assessment of the potential impact of these uncertainties on the business, including the impact of mitigation measures, and have concluded that these are non-adjusting events with the greatest impact on the business expected to be from the economic ripple effect on the global economy.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 27 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| MCBRIDE, Niall James | Director | 2023-02-20 | Mar 1979 | Irish |
| SINGER, Richard John | Director | 2017-12-01 | Feb 1979 | British |
Show 27 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BELLAU, Katherine | Secretary | 2021-08-31 | 2021-12-16 |
| HARRISON, Irene Lesley | Secretary | 2005-12-16 | 2005-12-16 |
| RIVERS, Alice | Secretary | 2021-12-16 | 2022-05-09 |
| SUTTON, Robert David | Secretary | 2009-06-01 | 2013-09-03 |
| WALTON, Maria | Secretary | 2005-12-16 | 2009-06-01 |
| BARRETT, Stuart James | Director | 2019-02-21 | 2021-08-31 |
| BEARDSMORE, Neil David | Director | 2019-04-01 | 2024-05-03 |
| CLAYTON, David | Director | 2013-01-02 | 2014-05-07 |
| CLINCH, David | Director | 2012-09-11 | 2021-08-31 |
| ETIENNE, Lesley Anne | Director | 2007-01-01 | 2013-09-03 |
| GHICA, Elena Fraga | Director | 2024-02-12 | 2025-12-15 |
| GRACEY, Mark | Director | 2021-08-31 | 2024-02-12 |
| GRIMBLE, Scilla | Director | 2021-08-31 | 2023-02-17 |
| HARDY, Neil | Director | 2013-09-03 | 2018-04-06 |
| HAWKSWORTH, James William | Director | 2015-10-21 | 2021-08-31 |
| IACOBUCCI, Antonio | Director | 2016-05-01 | 2021-08-31 |
| LATHAM, Andrew Martin | Director | 2015-06-24 | 2017-12-01 |
| MAKH, Suniel Singh | Director | 2011-12-01 | 2018-04-06 |
| MATTHEWS, Ross Kenneth | Director | 2015-06-24 | 2020-01-15 |
| PETERS, Matthew Charles Anthony | Director | 2013-09-03 | 2015-06-24 |
| QUIGLEY, Brendan | Director | 2010-06-01 | 2010-12-07 |
| SUTTON, Robert David | Director | 2012-09-11 | 2013-09-03 |
| WALSH, Anthony Luke | Director | 2013-09-03 | 2013-11-20 |
| WALTON, Adrian George | Director | 2005-12-16 | 2013-09-03 |
| WILLIAMS, David Edward | Director | 2015-06-24 | 2015-10-21 |
| WILLOUGHBY, Claire | Director | 2014-12-22 | 2019-11-30 |
| BUSINESS INFORMATION RESEARCH & REPORTING LTD | Corporate Director | 2005-12-16 | 2005-12-16 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Ice Travel Group Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2021-08-31 | Active |
| Palatine Private Equity Llp | Corporate entity | Shares 50–75%, Voting 50–75%, Appoints directors, Significant influence (as firm) | 2016-04-06 | Ceased 2021-08-31 |
Filing timeline
Last 20 of 131 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-12-30 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-12-29 | TM01 | officers | Termination director company with name termination date | |
| 2025-09-30 | AA | accounts | Accounts with accounts type full | |
| 2024-12-19 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-09-27 | AA | accounts | Accounts with accounts type full | |
| 2024-06-05 | TM01 | officers | Termination director company with name termination date | |
| 2024-05-14 | CH01 | officers | Change person director company with change date | |
| 2024-02-12 | TM01 | officers | Termination director company with name termination date | |
| 2024-02-12 | AP01 | officers | Appoint person director company with name date | |
| 2023-12-19 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-09-01 | AA | accounts | Accounts with accounts type full | |
| 2023-04-04 | AP01 | officers | Appoint person director company with name date | |
| 2023-03-27 | TM01 | officers | Termination director company with name termination date | |
| 2022-12-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-09-29 | AA | accounts | Accounts with accounts type full | |
| 2022-08-11 | TM02 | officers | Termination secretary company with name termination date | |
| 2022-02-09 | RP04AP01 | officers | Second filing of director appointment with name | |
| 2021-12-21 | AP03 | officers | Appoint person secretary company with name date | |
| 2021-12-21 | TM02 | officers | Termination secretary company with name termination date | |
| 2021-12-20 | CS01 | confirmation-statement | Confirmation statement with updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.