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Cash

£12m

-3.8% vs 2025

Net assets

£14m

+2.1% highest in 3 filed years

Employees

191

+14.4% highest in 3 filed years

Profit before tax

£2.1m

-59.7% lowest in 3 filed years

Accounts

3-year trend · Δ = latest vs prior filed period · latest reflected 2026-03-31

Metric Trend 2024-03-312025-03-312026-03-31 Δ vs prior
Turnover £30,019,000£37,426,000£36,951,000 -1.3%
Operating profit £3,100,000£5,267,000£2,111,000 -59.9%
Profit before tax £3,109,000£5,303,000£2,138,000 -59.7%
Net profit £2,033,000£4,473,000£1,314,000 -70.6%
Cash £9,610,000£12,871,000£12,385,000 -3.8%
Total assets less current liabilities £10,634,000£14,103,000£14,889,000 +5.6%
Net assets £10,568,000£14,103,000£14,405,000 +2.1%
Equity £10,568,000£14,103,000£14,405,000 +2.1%
Average employees 144167191 +14.4%
Wages £13,327,000£12,467,000£14,649,000 +17.5%
Directors' remuneration £1,213,117£1,321,122— —
Directors' pension contributions £27,921£30,427— —
Highest paid director £466,702£630,908— —

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2024-03-312025-03-312026-03-31
Operating margin 10.3%14.1%5.7%
Net margin 6.8%12.0%3.6%
Return on capital employed 29.2%37.3%14.2%
Gearing (liabilities / total assets) 44.6%35.8%35.0%
Current ratio 2.03x2.52x2.73x
Interest cover 88.57x—58.64x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Name history

Renamed 2 times since incorporation

  1. SYSTEM1 GROUP PLC 2017-03-23 → present
  2. BRAINJUICER GROUP PLC 2006-11-28 → 2017-03-23
  3. BRAINJUICER GROUP LIMITED 2006-09-19 → 2006-11-28

Audit & accounting basis

Accounting basis
IFRS
Reporting scope
Consolidated group
Auditor
HaysMac LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“After making appropriate enquiries, at the time of approving the financial statements the Directors have a reasonable expectation that the Company and the Group have adequate resources to continue in operational existence for at least 12 months from the approval of these financial statements”

Group structure

  1. SYSTEM1 GROUP PLC · parent
    1. System1 Research Limited 100% · UK · Provision of market research data and insight services
    2. System1 Research B V 100% · Netherlands
    3. System1 Research Inc 100% · USA
    4. System1 Research Sarl 100% · Switzerland
    5. System1 Research GmbH 100% · Germany
    6. System1 Research Do Brazil Servicos de Marketing Ltda 100% · Brazil
    7. System1 Research France Sarl 100% · France
    8. System1 Market Research Pte Ltd 100% · Singapore
    9. System1 Research Pty Ltd 100% · Australia
    10. System1 Agency Limited 100% · UK · Dormant
    11. System1 AdRatings Limited 100% · UK · Dormant

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

8 active · 17 resigned

Name Role Appointed Born Nationality
ZIOLKO-NISHIKANT, Renata Anna Secretary 2022-09-28 — —
BONA, Conrad Christian Director 2022-09-01 Jun 1969 Canadian,British
GREGORY, James Alexander Director 2022-12-06 Oct 1982 British
HOWELL, Rupert Cortlandt Spencer Director 2021-02-15 Feb 1957 British
MACHRAY, Philip James Director 2022-05-27 Nov 1970 British
ROBINSON, Lewis Simon Director 2026-03-02 Mar 1992 British
TOMKINS, Sophie Alice Director 2018-06-11 Jun 1969 British
WILLFORD, Christopher Patrick Director 2020-06-26 Jul 1962 British
Show 17 resigned officers
Name Role Appointed Resigned
GEDDES, James Brodie Secretary 2006-10-05 2020-04-20
KEARON, John Victor Secretary 2020-04-20 2020-10-12
WILLFORD, Christopher Patrick Secretary 2020-10-12 2022-09-28
TAYLOR WESSING SECRETARIES LIMITED Corporate Secretary 2006-09-19 2006-10-05
BARDEN, Stefan Director 2020-06-26 2022-01-31
BATCHELOR, Alexander William Director 2010-11-26 2017-06-30
BLASHILL, Graham Leonard Director 2012-07-01 2022-09-28
BRAND, Robert Allan Richardson Director 2012-01-05 2021-08-13
FORD, Eric Kenelm Director 2007-09-05 2018-07-25
GEDDES, James Brodie Director 2006-10-05 2020-04-20
GODFREY, Simon Cedric Valentine Director 2006-10-05 2012-09-30
HUNT, Alexander James Director 2017-04-01 2018-09-30
KEARON, John Victor Director 2006-10-05 2026-03-03
MUTH, Mark Philip Director 2006-10-05 2012-04-30
WAKELY, Jane Caroline Director 2018-07-24 2022-07-15
HUNTSMOOR LIMITED Corporate Director 2006-09-19 2006-10-05
HUNTSMOOR NOMINEES LIMITED Corporate Director 2006-09-19 2006-10-05

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Mr John Victor Kearon Individual Shares 25–50% 2016-04-06 Ceased 2018-11-19

Filing timeline

Last 20 of 311 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2025-10-03 RESOLUTIONS Resolution
  • 2024-10-14 RESOLUTIONS Resolution
  • 2023-10-05 RESOLUTIONS Resolution
Date Type Category Description
2026-10-07 CS01 confirmation-statement Confirmation statement with no updates PDF
2026-10-07 AA accounts Accounts with accounts type group
2026-04-02 AP01 officers Appoint person director company with name date PDF
2026-04-02 TM01 officers Termination director company with name termination date PDF
2025-10-17 AA accounts Accounts with accounts type interim
2025-10-03 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-10-03 AD02 address Change sail address company with old address new address PDF
2025-10-03 RESOLUTIONS resolution Resolution
2025-09-19 AA accounts Accounts with accounts type group
2024-10-14 RESOLUTIONS resolution Resolution
2024-10-08 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-09-23 AA accounts Accounts with accounts type group
2024-06-04 SH04 capital Capital sale or transfer treasury shares with date currency capital figure
2023-10-05 RESOLUTIONS resolution Resolution
2023-09-27 AA accounts Accounts with accounts type group
2023-09-26 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-01-05 AP03 officers Appoint person secretary company with name date PDF
2023-01-04 TM02 officers Termination secretary company with name termination date PDF
2022-12-21 AA accounts Accounts with accounts type group
2022-12-17 DISS40 gazette Gazette filings brought up to date

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
8

last 12 months

Capital events
0

last 24 months

Officers appointed
1

last 12 months

Officers resigned
1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page