WEST MIDLAND SAFARI PARK LIMITED
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Cash
£94K
-12.8% vs 2024
Net assets
£34M
+19.7% vs 2024
Employees
467
+12% vs 2024
Profit before tax
£7.2M
+2.4% vs 2024
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · Δ = latest vs prior filed period · latest reflected 2025-09-30
| Metric | Trend | 2024-09-30 | 2025-09-30 | Δ vs prior |
|---|---|---|---|---|
| Turnover | £26,146,812 | £27,470,145 | +5.1% | |
| Operating profit | £6,919,671 | £7,229,364 | +4.5% | |
| Profit before tax | £7,014,653 | £7,183,821 | +2.4% | |
| Net profit | £5,212,076 | £5,626,963 | +8% | |
| Cash | £107,663 | £93,870 | -12.8% | |
| Total assets less current liabilities | £31,167,941 | £36,520,872 | +17.2% | |
| Net assets | £28,614,288 | £34,237,035 | +19.7% | |
| Equity | £28,614,288 | £34,237,035 | +19.7% | |
| Average employees | 417 | 467 | +12% | |
| Wages | £6,565,582 | £7,169,673 | +9.2% | |
| Directors' remuneration | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-09-30 | 2025-09-30 |
|---|---|---|---|
| Operating margin | 26.5% | 26.3% | |
| Net margin | 19.9% | 20.5% | |
| Return on capital employed | 22.2% | 19.8% | |
| Current ratio | 1.50x | 2.35x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- WEST MIDLAND SAFARI PARK LIMITED 2008-04-02 → present
- PRIPEAR ONE LIMITED 2007-12-10 → 2008-04-02
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Cooper Parry Group Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“At the time of approving the financial statements, the director has prepared forecasts based on future trading expectations and has a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future, for a period of at least twelve months from the date of signing these financial statements. Thus the director continues to adopt the going concern basis of accounting in preparing the financial statements.”
Significant events
- “In December 2024, 4 new Hippo lodges were successfully opened along with a new animal house and exhibit. This brought the total number of lodges up to 34 and demand remained strong across all lodges through the year.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
1 active · 6 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BRULOY, Laurent Eugene Jacques | Director | 2018-12-20 | Sep 1965 | French |
Show 6 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| KILBY, Robert Frank, Mr. | Secretary | 2007-12-10 | 2018-12-20 |
| CHORLEY, Darren David | Director | 2008-02-29 | 2018-12-20 |
| KILBY, Robert Frank, Mr. | Director | 2007-12-10 | 2018-12-20 |
| KNEZOVICH, Ivan | Director | 2007-12-10 | 2018-12-20 |
| KNEZOVICH, Kash | Director | 2016-06-01 | 2018-12-20 |
| WILSON, Ian Michael | Director | 2018-05-01 | 2018-12-20 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Looping Parks Uk Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2018-12-20 | Active |
| Safariworld Holdings Limited | Corporate entity | Shares 75–100% | 2016-12-10 | Ceased 2018-12-20 |
Filing timeline
Last 20 of 76 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-12 | AA | accounts | Accounts with accounts type full | |
| 2025-12-29 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-02-20 | AA | accounts | Accounts with accounts type full | |
| 2024-12-11 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-06-11 | AA | accounts | Accounts with accounts type full | |
| 2024-01-22 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-11-14 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-08-31 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2023-06-21 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2023-03-08 | AA | accounts | Accounts with accounts type full | |
| 2023-03-05 | DISS40 | gazette | Gazette filings brought up to date | |
| 2023-03-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-02-28 | GAZ1 | gazette | Gazette notice compulsory | |
| 2022-02-07 | AA | accounts | Accounts with accounts type full | |
| 2022-01-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-04-01 | AA | accounts | Accounts with accounts type full | |
| 2021-02-18 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2020-01-23 | AA | accounts | Accounts with accounts type full | |
| 2020-01-02 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2019-12-18 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.