JADED LONDON LIMITED
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Cash
£7.1M
+57.2% highest in 5 filed years
Net assets
£3.9M
+15.8% vs 2024
Employees
76
+16.9% highest in 5 filed years
Profit before tax
£8.4M
+109.7% highest in 5 filed years
Net assets
5-year trend · vs Consumer Discretionary median
Accounts
5-year trend · Δ = latest vs prior filed period · latest reflected 2025-07-31
| Metric | Trend | 2021-07-31 | 2022-07-31 | 2023-07-31 | 2024-07-31 | 2025-07-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|
| Turnover | £19,195,770 | £20,044,745 | £31,680,362 | £38,883,071 | £50,970,619 | +31.1% | |
| Operating profit | £4,920,042 | £2,625,499 | £3,738,597 | £3,978,379 | £8,385,048 | +110.8% | |
| Profit before tax | £4,905,538 | £2,626,512 | £3,780,648 | £3,999,951 | £8,389,036 | +109.7% | |
| Net profit | £3,970,185 | £2,122,016 | £2,975,105 | £2,978,902 | £6,396,675 | +114.7% | |
| Cash | £2,340,884 | £3,221,030 | £5,445,994 | £4,510,472 | £7,091,623 | +57.2% | |
| Total assets less current liabilities | £3,886,103 | £4,428,953 | £4,764,302 | £4,296,909 | £4,871,074 | +13.4% | |
| Net assets | £3,641,951 | £4,097,299 | £4,072,403 | £3,384,637 | £3,920,792 | +15.8% | |
| Equity | £3,641,951 | £4,097,299 | £4,072,403 | £3,384,637 | £3,920,792 | +15.8% | |
| Average employees | 27 | 44 | 51 | 65 | 76 | +16.9% | |
| Wages | £1,605,942 | £2,384,698 | £3,306,309 | £3,993,948 | £5,014,261 | +25.5% | |
| Directors' remuneration | £850,029 | £949,104 | £1,252,439 | £1,397,036 | £1,900,786 | +36.1% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2021-07-31 | 2022-07-31 | 2023-07-31 | 2024-07-31 | 2025-07-31 |
|---|---|---|---|---|---|---|
| Operating margin | 25.6% | 13.1% | 11.8% | 10.2% | 16.5% | |
| Net margin | 20.7% | 10.6% | 9.4% | 7.7% | 12.5% | |
| Return on capital employed | 126.6% | 59.3% | 78.5% | 92.6% | 172.1% | |
| Gearing (liabilities / total assets) | — | — | — | 66.1% | 72.3% | |
| Current ratio | — | — | — | 1.72x | 1.48x | |
| Interest cover | — | — | — | 83.14x | — |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- JADED LONDON LIMITED 2013-07-19 → present
- THE CASUAL SHIRT COMPANY LIMITED 2008-07-24 → 2013-07-19
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Sopher + Co LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“After making appropriate enquiries and reviewing forecasts and sensitivities, the directors have a reasonable expectation that the Group has adequate resources to continue in operational existence for the foreseeable future. Accordingly, the strategic report and financial statements have been prepared on a going concern basis.”
Group structure
- JADED LONDON LIMITED · parent
- Jaded London Inc 100%
Significant events
- “During the year under review, the Group delivered a strong trading performance, achieving significant revenue growth while maintaining steady profitability.”
- “International growth was a key contributor to the Group's overall performance. Revenue generated from overseas markets increased materially year on year, reflecting the success of targeted international expansion initiatives. These included short-term physical pop-up stores in key cities, strategic events, and the establishment of new wholesale partnerships in strategically important markets.”
- “Continued diversification of the product range supported revenue growth during the year. Expansion into new categories, alongside a broadened core apparel offering, enabled the Group to attract new customers while increasing engagement and repeat purchases from existing customers.”
- “The Group continued to invest across the business during the year to support growth and scalability. The average number of employees increased from 65 to 76, with all employees based in London. Investment in people, systems and processes strengthened the Group's operational capabilities and supported execution of its growth strategy.”
- “Ongoing development of the Group's website and mobile application enhanced the customer experience and reinforced the Group's direct-to-consumer proposition. These digital investments remain central to the Group's strategy and are expected to continue to deliver long term benefits.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
5 active · 2 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| GOULDEN, John | Secretary | 2008-07-24 | — | British |
| CAMBER, Jade | Director | 2017-05-16 | Dec 1988 | British |
| CUMMINGS, Paula Marie | Director | 2008-07-24 | Mar 1966 | British |
| GOULDEN, Grant | Director | 2017-05-16 | Nov 1991 | British |
| GOULDEN, John | Director | 2008-07-24 | Oct 1952 | British |
Show 2 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| QA REGISTRARS LIMITED | Corporate Secretary | 2008-07-24 | 2008-07-24 |
| QA NOMINEES LIMITED | Corporate Director | 2008-07-24 | 2008-07-24 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr John Goulden | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Active |
| Mrs Paula Marie Cummings | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Active |
Filing timeline
Last 20 of 91 total filings
Material constitutional events — rename, articles re-file, resolution
- 2023-08-16 MA Memorandum articles
- 2023-08-15 RESOLUTIONS Resolution
- 2023-08-15 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-30 | AA | accounts | Accounts with accounts type group | |
| 2026-02-20 | CH01 | officers | Change person director company with change date | |
| 2025-12-12 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-07-11 | CH01 | officers | Change person director company with change date | |
| 2025-04-30 | AA | accounts | Accounts with accounts type full | |
| 2024-12-03 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-11-11 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-11-11 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-08-22 | CH01 | officers | Change person director company with change date | |
| 2024-07-04 | AA | accounts | Accounts with accounts type full | |
| 2023-11-27 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-08-16 | MA | incorporation | Memorandum articles | |
| 2023-08-15 | RESOLUTIONS | resolution | Resolution | |
| 2023-08-15 | SH08 | capital | Capital name of class of shares | |
| 2023-08-15 | RESOLUTIONS | resolution | Resolution | |
| 2023-08-15 | SH08 | capital | Capital name of class of shares | |
| 2023-07-04 | CH03 | officers | Change person secretary company with change date | |
| 2023-07-04 | CH01 | officers | Change person director company with change date | |
| 2023-07-04 | CH01 | officers | Change person director company with change date | |
| 2023-07-04 | CH01 | officers | Change person director company with change date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.