EMARSYS UK LIMITED
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Cash
£4.2m
-31.6% vs 2024
Net assets
-£5.5m
-108.1% lowest in 5 filed years
Employees
—
Average over period
Profit before tax
-£2.9m
+26.5% vs 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
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Accounts not prepared on a going-concern basis
The Company will not operate as a standalone entity beyond the completion of it's business transfer to SAP (UK) Limited in July 2026. The remaining period will focus on completing customer migrations and integration activities. Following completion, the Company will enter into liquidation, with no future standalone trading activity anticipated.
-
Going-concern uncertainty disclosed
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Negative shareholders' funds
Net assets
5-year trend · vs Unclassified median
Accounts
5-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|
| Turnover | £25,267,431 | £28,064,899 | £31,305,716 | £31,569,336 | £30,150,258 | -4.5% | |
| Operating profit | £3,717,389 | £1,713,104 | -£641,894 | -£3,897,814 | -£2,862,055 | +26.6% | |
| Profit before tax | £3,672,347 | £1,657,540 | -£654,761 | -£3,909,155 | -£2,872,932 | +26.5% | |
| Net profit | £3,060,643 | £1,290,051 | -£542,747 | -£3,798,117 | -£2,871,020 | +24.4% | |
| Cash | £1,170,158 | £3,796,310 | £10,384,525 | £6,067,474 | £4,150,880 | -31.6% | |
| Total assets less current liabilities | £4,770,481 | £2,865,052 | £5,332,523 | -£1,978,875 | -£5,243,810 | -165% | |
| Net assets | £1,524,621 | £2,814,672 | £4,638,601 | -£2,656,368 | -£5,527,388 | -108.1% | |
| Equity | £1,524,621 | £2,814,672 | £4,638,601 | -£2,656,368 | -£5,527,388 | -108.1% | |
| Average employees | 107 | 97 | — | — | — | — | |
| Wages | — | — | £10,939,985 | £11,170,490 | £10,180,928 | -8.9% | |
| Directors' remuneration | — | — | £428,538 | £416,220 | £969,690 | +133% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|---|
| Operating margin | 14.7% | 6.1% | -2.1% | -12.3% | -9.5% | |
| Net margin | 12.1% | 4.6% | -1.7% | -12.0% | -9.5% | |
| Return on capital employed | 77.9% | 59.8% | -12.0% | — | — | |
| Current ratio | — | — | 1.38x | 0.89x | 0.67x | |
| Interest cover | 82.53x | 30.83x | -49.89x | — | — |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- BDO LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Not a going concern (break-up basis)
“The Company will not operate as a standalone entity beyond the completion of it's business transfer to SAP (UK) Limited in July 2026. The remaining period will focus on completing customer migrations and integration activities. Following completion, the Company will enter into liquidation, with no future standalone trading activity anticipated.”
Significant events
- “After the reporting date, the Board of Directors approved a plan to liquidate the Company and sell its business and transfer its assets and liabilities to SAP (UK) Limited, a related party with the same ultimate parent undertaking, SAP SE.”
- “The purchase consideration for the sale of shares has been determined as €487,000 and a further €487,000 payment for the transfer of the business.”
- “The shares of Emarsys UK were sold to SAP (UK) Limited on 4th May 2026 and as of this date, Emarsys eMarketing Systems GmbH was no longer the immediate parent company.”
- “The transfer of the business will occur on 1st July 2026, with the liquidation expected to commence on or around this date.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
1 active · 6 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| VIOLARIS, Stephen | Director | 2026-03-31 | Mar 1986 | British |
Show 6 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BARLOW, Heath | Director | 2022-01-21 | 2025-03-28 |
| COLEMAN, Grant Andrew, Mr. | Director | 2021-01-26 | 2022-01-21 |
| DOTANI, Aman | Director | 2009-04-30 | 2014-05-20 |
| FULLERTON, Andrew | Director | 2017-10-11 | 2021-01-26 |
| HAGOS, Daniel | Director | 2025-03-28 | 2026-03-31 |
| LEDGERWOOD, Steven | Director | 2013-08-29 | 2018-01-16 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Sap Se | Corporate entity | Significant influence | 2020-11-04 | Active |
| Mr Josef Ahorners | Individual | Shares 50–75%, Voting 50–75% | 2016-04-06 | Ceased 2020-11-04 |
| Emarsys Emarketing Systems Ag | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Ceased 2016-04-06 |
| Emarsys Emarketing Systems Gmbh | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 73 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-07-07 | AA | accounts | Accounts with accounts type full | |
| 2026-07-01 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2026-06-26 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-05-11 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2026-05-11 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-04-02 | AP01 | officers | Appoint person director company with name date | |
| 2026-03-31 | TM01 | officers | Termination director company with name termination date | |
| 2025-10-06 | AA | accounts | Accounts with accounts type full | |
| 2025-05-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-05-16 | CH01 | officers | Change person director company with change date | |
| 2025-04-01 | AP01 | officers | Appoint person director company with name date | |
| 2025-04-01 | TM01 | officers | Termination director company with name termination date | |
| 2025-01-06 | AA | accounts | Accounts with accounts type full | |
| 2024-05-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-01-11 | AA | accounts | Accounts with accounts type full | |
| 2023-05-26 | AAMD | accounts | Accounts amended with accounts type full | |
| 2023-05-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-10-19 | AA | accounts | Accounts with accounts type full | |
| 2022-05-13 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2022-01-24 | AP01 | officers | Appoint person director company with name date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 8
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.