E-REWARDS BIDCO LIMITED
E-Rewards Bidco Limited is an acquisition vehicle and holding company operating within the market research and public opinion polling sector.
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Cash
—
Latest balance sheet
Net assets
£97m
USD 130,962,000
-6.8% vs 2024
Employees
0
Average over period
Profit before tax
£9.7m
USD 13,029,000
-19.9% first positive since 2023
Net assets
5-year trend · vs Consumer Discretionary median
Accounts
5-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|
| Turnover | £0 | £0 | — | — | — | — | |
| Operating profit | -£27 | -£24 | -£28,240 | -£18,306 | -£31,169 | -70.3% | |
| Profit before tax | £56,715 | £11,250 | -£33,079,699 | £12,073,384 | £9,669,017 | -19.9% | |
| Net profit | — | — | -£33,079,699 | £12,073,384 | £9,669,017 | -19.9% | |
| Cash | £3 | £3 | — | — | — | — | |
| Total assets less current liabilities | £183,713 | £183,689 | £102,782,397 | £104,269,341 | £97,188,868 | -6.8% | |
| Net assets | £183,713 | £183,689 | £102,782,397 | £104,269,341 | £97,188,868 | -6.8% | |
| Equity | £183,713 | £183,689 | £102,782,397 | £104,269,341 | £97,188,868 | -6.8% | |
| Average employees | 0 | 0 | 0 | 0 | 0 | — | |
| Wages | — | — | — | — | — | — | |
| Directors' remuneration | — | — | £0 | £0 | — | — |
Figures converted to GBP from USD at 0.742 per USD (Frankfurter spot rate) — hover any figure for the original. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|---|
| Return on capital employed | -0.0% | -0.0% | -0.0% | -0.0% | -0.0% | |
| Gearing (liabilities / total assets) | 0.1% | 0.1% | 0.2% | 0.2% | 0.2% |
Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- E-REWARDS BIDCO LIMITED 2009-10-20 → present
- DE FACTO 1714 LIMITED 2009-10-14 → 2009-10-20
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“On this basis, and after considering all relevant factors, the directors are satisfied that the Company will have adequate resources to meet its liabilities as they fall due. Accordingly, the financial statements have been prepared on a going concern basis.”
Group structure
- E-REWARDS BIDCO LIMITED · parent
- Dynata Global UK Limited 100%
Significant events
- “On the 6 February 2026, the Company declared a dividend of $6,250,000.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 18 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| KERRIDGE, David Ian | Director | 2026-03-06 | Sep 1968 | British |
| SPAETH, Thomas Michael | Director | 2025-06-11 | Sep 1967 | American |
Show 18 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| DECOSTA, Stephen James | Secretary | 2011-06-24 | 2018-09-24 |
| MELLINGER, David Rodney | Secretary | 2009-10-19 | 2011-06-24 |
| TRAVERS SMITH SECRETARIES LIMITED | Corporate Secretary | 2009-10-14 | 2009-10-19 |
| ANDERSON, Samuel Scott | Director | 2018-09-24 | 2020-06-15 |
| BRACKEN, Ruth | Director | 2009-10-14 | 2009-10-19 |
| DECOSTA, Stephen James | Director | 2011-06-24 | 2018-09-24 |
| HAVEMANN, Christopher John | Director | 2011-06-27 | 2011-09-26 |
| KNAPTON, Kurt Rodrick | Director | 2011-09-27 | 2016-01-15 |
| LABEN, Gary Selden | Director | 2016-03-29 | 2023-02-21 |
| MACRI, Steven James | Director | 2020-09-23 | 2025-06-10 |
| MELLINGER, David Rodney | Director | 2009-10-19 | 2011-06-24 |
| OSWICK, Emma Jane | Director | 2022-06-22 | 2022-07-21 |
| ROTHWELL, John Raymond | Director | 2015-09-18 | 2016-07-25 |
| RUNNICLES, Nathan Giles | Director | 2010-10-26 | 2015-09-18 |
| SUMMERFIELD, Jeremy Paul, Mr. | Director | 2022-08-18 | 2026-01-31 |
| SUMMERFIELD, Jeremy Paul, Mr. | Director | 2015-09-18 | 2022-05-20 |
| TRAVERS SMITH LIMITED | Corporate Director | 2009-10-14 | 2009-10-19 |
| TRAVERS SMITH SECRETARIES LIMITED | Corporate Director | 2009-10-14 | 2009-10-19 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| New Insight International, Inc | Corporate entity | Shares 75–100%, Voting 75–100% | 2020-04-29 | Ceased 2020-04-29 |
| Research Now Group, Inc. | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Ceased 2020-04-29 |
Filing timeline
Last 20 of 121 total filings
Material constitutional events — rename, articles re-file, resolution
- 2026-05-29 MA Memorandum articles
- 2026-05-29 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-10-13 | AD02 | address | Change sail address company with new address | |
| 2026-10-09 | AA | accounts | Accounts with accounts type full | |
| 2026-10-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-05-29 | MA | incorporation | Memorandum articles | |
| 2026-05-29 | RESOLUTIONS | resolution | Resolution | |
| 2026-05-28 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2026-05-07 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2026-03-13 | AP01 | officers | Appoint person director company with name date | |
| 2026-02-06 | TM01 | officers | Termination director company with name termination date | |
| 2025-11-13 | CH01 | officers | Change person director company with change date | |
| 2025-11-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-11-12 | TM01 | officers | Termination director company with name termination date | |
| 2025-10-03 | AA | accounts | Accounts with accounts type full | |
| 2025-07-10 | AP01 | officers | Appoint person director company with name date | |
| 2025-01-04 | AA | accounts | Accounts with accounts type full | |
| 2024-12-19 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-12-19 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-10-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-12-11 | PSC08 | persons-with-significant-control | Notification of a person with significant control statement | |
| 2023-12-08 | CH01 | officers | Change person director company with change date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 13
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.