QUEENSMITH (GROUP) LTD
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Cash
£4.5m
+24.3% highest in 5 filed years
Net assets
£6.9m
+14.6% highest in 5 filed years
Employees
91
+7.1% highest in 5 filed years
Profit before tax
£1.5m
-35.2% lowest in 3 filed years
Net assets
5-year trend · vs Consumer Discretionary median
Accounts
5-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|
| Turnover | — | — | £12,647,171 | £13,966,349 | £14,015,923 | +0.4% | |
| Operating profit | — | — | £2,393,566 | £2,214,031 | £1,356,845 | -38.7% | |
| Profit before tax | — | — | £2,366,836 | £2,308,924 | £1,496,700 | -35.2% | |
| Net profit | — | — | £1,720,735 | £1,642,303 | £1,086,121 | -33.9% | |
| Cash | £732,575 | £1,075,511 | £2,461,083 | £3,629,007 | £4,509,873 | +24.3% | |
| Total assets less current liabilities | £3,393,593 | £3,791,837 | £5,218,218 | £6,633,069 | £7,446,948 | +12.3% | |
| Net assets | £2,692,674 | £3,120,377 | £4,681,535 | £6,056,698 | £6,939,319 | +14.6% | |
| Equity | £2,692,674 | £3,120,377 | £4,681,535 | £6,056,698 | £6,939,319 | +14.6% | |
| Average employees | 36 | 51 | 64 | 85 | 91 | +7.1% | |
| Wages | — | — | £2,373,415 | £2,846,375 | £3,444,868 | +21% | |
| Directors' remuneration | — | — | £255,544 | £390,933 | £388,228 | -0.7% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|---|
| Operating margin | — | — | 18.9% | 15.9% | 9.7% | |
| Net margin | — | — | 13.6% | 11.8% | 7.7% | |
| Return on capital employed | — | — | 45.9% | 33.4% | 18.2% | |
| Gearing (liabilities / total assets) | — | — | 38.7% | 31.4% | — | |
| Current ratio | — | — | — | 2.48x | 3.07x | |
| Interest cover | — | — | 89.55x | — | — |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 2 times since incorporation
- QUEENSMITH (GROUP) LTD 2023-07-21 → present
- HEARTS OF LONDON (GROUP) LTD 2019-03-22 → 2023-07-21
- HEARTS OF LONDON (UK) LTD 2011-03-30 → 2019-03-22
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- ML Audit LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's ability to continue as a going concern for a period of at least twelve months from when the original financial statements were authorised for issue.”
Group structure
- QUEENSMITH (GROUP) LTD · parent
- Central Diamond Company Ltd 100%
- Hearts Of London Ltd 100%
Significant events
- “A key milestone in the period has been the preparation for geographic expansion. The company's first regional location in Birmingham opened on schedule at the end of Q1 2026.”
- “During 2025, the business has made significant progress in expanding workshop capacity and capability.”
- “2025 has seen the early stages of a broader systems transformation.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
5 active · 0 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| AFSHAR, Brett | Director | 2011-03-30 | Aug 1974 | British |
| AFSHAR, Natalie Elizabeth | Director | 2021-09-30 | May 1975 | British |
| CHRYSTAL, Catherine | Director | 2022-04-27 | Mar 1965 | British |
| DIXON, Emily Kate | Director | 2022-04-27 | Sep 1986 | British |
| NOBES, Sam | Director | 2022-04-27 | Oct 1988 | British |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Brett Afshar | Individual | Shares 75–100% | 2016-07-01 | Active |
Filing timeline
Last 20 of 59 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-09-25 RESOLUTIONS Resolution
- 2025-09-25 MA Memorandum articles
- 2023-07-21 CERTNM Certificate change of name company
- 2023-07-21 NM06 Change of name request comments
- 2023-07-21 CONNOT Change of name notice
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-07-10 | AA | accounts | Accounts with accounts type group | |
| 2025-10-24 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-09-25 | RESOLUTIONS | resolution | Resolution | |
| 2025-09-25 | MA | incorporation | Memorandum articles | |
| 2025-06-12 | AA | accounts | Accounts with accounts type group | |
| 2024-10-21 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-09-27 | AA | accounts | Accounts with accounts type total exemption full | |
| 2023-10-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-09-26 | AA | accounts | Accounts with accounts type total exemption full | |
| 2023-08-16 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2023-07-21 | CERTNM | change-of-name | Certificate change of name company | |
| 2023-07-21 | NM06 | change-of-name | Change of name request comments | |
| 2023-07-21 | CONNOT | change-of-name | Change of name notice | |
| 2022-12-20 | CH01 | officers | Change person director company with change date | |
| 2022-11-29 | CH01 | officers | Change person director company with change date | |
| 2022-11-09 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2022-09-29 | AA | accounts | Accounts with accounts type total exemption full | |
| 2022-05-26 | SH01 | capital | Capital allotment shares | |
| 2022-05-26 | SH01 | capital | Capital allotment shares | |
| 2022-05-12 | AP01 | officers | Appoint person director company with name date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.