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Cash

£11m

-9% lowest in 3 filed years

Net assets

-£59m

-20.3% lowest in 3 filed years

Employees

75

-31.8% lowest in 3 filed years

Profit before tax

-£9m

-186.6% vs 2024

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Accounts

3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31

Metric Trend 2023-12-312024-12-312025-12-31 Δ vs prior
Turnover £36,340,000£40,610,000£33,888,000 -16.6%
Operating profit -£2,476,000£7,501,000£1,447,000 -80.7%
Profit before tax -£12,508,000-£3,146,000-£9,016,000 -186.6%
Net profit -£11,072,000-£3,693,000-£9,886,000 -167.7%
Cash £16,903,000£12,447,000£11,331,000 -9%
Total assets less current liabilities £45,779,000£53,338,000£56,150,000 +5.3%
Net assets -£45,071,000-£48,764,000-£58,650,000 -20.3%
Equity -£45,071,000-£48,764,000-£58,650,000 -20.3%
Average employees 16211075 -31.8%
Wages £8,135,000£5,114,000£5,301,000 +3.7%
Directors' remuneration £22,000£717,000£423,000 -41%
Directors' pension contributions —£6,000£4,000 -33.3%
Highest paid director £22,000£717,000£423,000 -41%

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-12-312024-12-312025-12-31
Operating margin -6.8%18.5%4.3%
Net margin -30.5%-9.1%-29.2%
Return on capital employed -5.4%14.1%2.6%
Gearing (liabilities / total assets) 165.8%168.3%184.4%
Current ratio 0.96x1.75x2.74x
Interest cover -0.24x0.66x0.11x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Consolidated group
Auditor
PKF Littlejohn LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“The Directors continue to adopt the going concern basis in preparing the annual report and financial statements.”

Group structure

  1. KEY TOPCO LIMITED · parent
    1. Key Midco Limited 100% · England & Wales · Holding company
    2. Dayinsure.com Limited 100% · England & Wales · Insurance intermediary
    3. Abacai Technologies Limited 100% · England & Wales · Insurance intermediary
    4. Dayinsure Holdco Limited 100% · England & Wales · Holding company
    5. Key Bidco Limited 100% · England & Wales · Holding company
    6. Complete Cover Group Limited 100% · England & Wales · Insurance intermediary
    7. Hyperformance Limited 100% · England & Wales · Insurance intermediary
    8. Everydayinsure Limited 100% · England & Wales · Insurance intermediary

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

2 active · 29 resigned

Name Role Appointed Born Nationality
SPENCER CHURCHILL, Edward Albert Charles, Lord Director 2020-07-21 Aug 1974 British
WARRE, Caspar Alexis Mackintosh Director 2025-06-26 Aug 1974 British
Show 29 resigned officers
Name Role Appointed Resigned
ALLEN, Anthony Dennis Martin Director 2012-03-22 2017-09-27
ANDERSON, James Director 2013-04-24 2014-05-30
BECKETT, Sharon Patricia Director 2015-05-06 2018-03-19
BENCE, Russell James Director 2020-07-21 2021-06-30
BOWN, Barry Director 2023-12-14 2025-06-26
BROWN, Alan David Cumming Director 2020-07-21 2021-03-31
BURTON, Paul Eric Jonathon Director 2014-09-02 2015-01-21
CHIPPENDALE, Ian Hugh Director 2012-03-22 2014-06-30
CLEVERLEY, David John Michael Director 2013-12-20 2015-07-21
CUMMING, James Richard Hastie Director 2014-06-12 2020-05-31
DARLING, Angela Margaret Director 2017-10-31 2022-04-15
DELANEY, Stephen Director 2012-01-20 2014-08-14
ELLIOTT, Derek James Director 2014-05-27 2018-12-13
FENNER-EVANS, Ian Michael Director 2015-05-06 2017-06-16
FINDLAY, Kevin William John Director 2016-01-01 2017-02-06
HARLOW, David George Director 2012-03-22 2013-12-31
HAY, James John Director 2022-04-14 2023-01-09
HOOPER, Shaun Ian Director 2017-05-01 2022-07-14
HURLEY, Martyn David Director 2015-05-06 2017-08-23
KAYE, Jonathan Russell Director 2011-12-14 2014-05-27
MAYNARD, Alan David Director 2018-05-09 2020-01-24
MCCAULEY, Darren John Director 2017-10-31 2022-09-15
MCPHERSON, Steven Robert Director 2012-03-22 2013-03-28
OLIVER, David Martin Director 2012-07-05 2014-05-29
PRICE, Colin Neil Director 2022-04-14 2023-01-09
SUTHERLAND, Ian Ronald Director 2020-07-21 2022-09-29
TABERNER, Robert John Director 2012-03-22 2014-02-28
WARRE, Caspar Alexis Mackintosh Director 2020-07-21 2023-12-14
WILSON, Mark Andrew Director 2022-04-14 2023-01-09

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Mr Edward Spencer-Churchill Individual Shares 75–100% 2020-01-24 Active
Darwin General Partner 1 Limited Corporate entity Significant influence (as firm) 2016-04-06 Ceased 2020-01-24
Darwin Private Equity Llp Corporate entity Voting 25–50%, Appoints directors, Significant influence (as firm) 2016-04-06 Ceased 2020-01-24
Mr Anthony Dennis Martin Allen Individual Significant influence 2016-04-06 Ceased 2017-09-29

Filing timeline

Last 20 of 120 total filings

Date Type Category Description
2026-09-15 AA accounts Accounts with accounts type group
2025-12-27 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-07-09 AA accounts Accounts with accounts type group
2025-06-27 AP01 officers Appoint person director company with name date PDF
2025-06-26 TM01 officers Termination director company with name termination date PDF
2024-12-09 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-10-02 AA accounts Accounts with accounts type group
2024-05-08 AD01 address Change registered office address company with date old address new address PDF
2023-12-21 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-12-15 AP01 officers Appoint person director company with name date PDF
2023-12-15 TM01 officers Termination director company with name termination date PDF
2023-10-05 AA accounts Accounts with accounts type group
2023-01-09 TM01 officers Termination director company with name termination date PDF
2023-01-09 TM01 officers Termination director company with name termination date PDF
2023-01-09 TM01 officers Termination director company with name termination date PDF
2022-12-22 CS01 confirmation-statement Confirmation statement with no updates PDF
2022-10-13 CH01 officers Change person director company with change date PDF
2022-09-30 TM01 officers Termination director company with name termination date PDF
2022-09-24 AA accounts Accounts with accounts type group
2022-09-20 TM01 officers Termination director company with name termination date PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
2

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page