GROCERY DELIVERY E-SERVICES UK LTD.
Operating under the HelloFresh brand, the company is the UK subsidiary of German group HelloFresh SE, providing subscription-based meal kit delivery services.
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Cash
£1.1m
-93.7% lowest in 3 filed years
Net assets
-£71m
-81.8% lowest in 3 filed years
Employees
1,614
-17.3% lowest in 3 filed years
Profit before tax
-£33m
-67.9% lowest in 3 filed years
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Negative shareholders' funds
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £489,995,000 | £464,412,000 | £426,236,000 | -8.2% | |
| Operating profit | £876,000 | -£14,857,000 | -£25,334,000 | -70.5% | |
| Profit before tax | -£755,000 | -£19,522,000 | -£32,781,000 | -67.9% | |
| Net profit | -£761,000 | -£19,517,000 | -£32,781,000 | -68% | |
| Cash | £15,815,000 | £18,059,000 | £1,131,000 | -93.7% | |
| Total assets less current liabilities | £12,285,000 | £418,000 | -£31,223,000 | -7,569.6% | |
| Net assets | -£19,732,000 | -£38,978,000 | -£70,847,000 | -81.8% | |
| Equity | -£19,732,000 | -£38,978,000 | -£70,847,000 | -81.8% | |
| Average employees | 1,842 | 1,952 | 1,614 | -17.3% | |
| Wages | £63,113,000 | £70,796,000 | £66,589,000 | -5.9% | |
| Directors' remuneration | £206,000 | £212,000 | £183,000 | -13.7% | |
| Directors' pension contributions | £8,000 | £9,000 | £6,000 | -33.3% | |
| Highest paid director | £206,000 | £212,000 | £183,000 | -13.7% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|
| Operating margin | 0.2% | -3.2% | -5.9% | |
| Net margin | -0.2% | -4.2% | -7.7% | |
| Return on capital employed | 7.1% | — | — | |
| Gearing (liabilities / total assets) | 115.7% | 128.3% | 158.1% | |
| Current ratio | 0.29x | 0.25x | 0.17x | |
| Interest cover | 0.19x | -2.22x | -2.77x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- Rödl & Partner Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Directors have a reasonable expectation that the Company will have adequate resources to continue in operational existence for at least twelve months from the date of approval of these Financial Statements.”
Significant events
- “As part of the Group's ongoing strategy to enhance operational efficiency, streamline its distribution network, and optimize its UK fulfillment footprint, the Group plans to close its Granary site during 2026.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 12 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| DORAN, Philip | Director | 2025-02-07 | Oct 1993 | Irish |
| STROO, Thomas Jo Augustijn | Director | 2026-06-16 | Mar 1987 | Belgian |
Show 12 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| GO AHEAD SERVICE LIMITED | Corporate Secretary | 2011-12-29 | 2012-03-05 |
| BECKER, Philipp Gunter | Director | 2017-04-20 | 2018-10-25 |
| BOYES, Edward Peter Henry | Director | 2013-11-25 | 2016-10-11 |
| DAVENPORT, Claire Suzanne | Director | 2017-06-13 | 2019-01-28 |
| GRIESEL, Thomas Wartmut | Director | 2019-01-22 | 2026-06-16 |
| GUILLEMAIN, Laurent Bernard Florian | Director | 2019-01-28 | 2022-09-05 |
| JESCHKE, Arnt Marius | Director | 2011-12-29 | 2012-01-18 |
| KIM, Min Jung | Director | 2012-08-17 | 2012-11-14 |
| MARSH, Ian | Director | 2016-06-22 | 2017-05-31 |
| MARSH, Ian James | Director | 2012-11-14 | 2013-11-25 |
| PARK, Chan-Jun | Director | 2022-09-05 | 2025-02-07 |
| RICHTER, Dominik | Director | 2012-01-18 | 2019-01-28 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Hellofresh Se | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2017-11-02 | Active |
| Rocket Internet Se | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Ceased 2017-11-02 |
Filing timeline
Last 20 of 100 total filings
Material constitutional events — rename, articles re-file, resolution
- 2026-10-14 MA Memorandum articles
- 2026-10-14 RESOLUTIONS Resolution
- 2021-07-30 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-10-14 | MA | incorporation | Memorandum articles | |
| 2026-10-14 | RESOLUTIONS | resolution | Resolution | |
| 2026-10-12 | AA | accounts | Accounts with accounts type full | |
| 2026-06-18 | TM01 | officers | Termination director company with name termination date | |
| 2026-06-18 | AP01 | officers | Appoint person director company with name date | |
| 2026-04-07 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-10-06 | AA | accounts | Accounts with accounts type full | |
| 2025-02-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-02-13 | TM01 | officers | Termination director company with name termination date | |
| 2025-02-13 | AP01 | officers | Appoint person director company with name date | |
| 2024-09-30 | AAMD | accounts | Accounts amended with accounts type full | |
| 2024-09-11 | AA | accounts | Accounts with accounts type full | |
| 2024-03-13 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-08-23 | AA | accounts | Accounts with accounts type full | |
| 2023-04-04 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2022-11-03 | AA | accounts | Accounts with accounts type full | |
| 2022-09-05 | TM01 | officers | Termination director company with name termination date | |
| 2022-09-05 | AP01 | officers | Appoint person director company with name date | |
| 2022-03-02 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-07-30 | RESOLUTIONS | resolution | Resolution |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 7
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.