AA BRAND MANAGEMENT LIMITED
Operating as a subsidiary of the Automobile Association, the company manages brand assets for the private equity-backed British motoring and breakdown cover group.
Get an alert when AA BRAND MANAGEMENT LIMITED files next
Leroy will email you the moment a new filing lands at Companies House — one short note per filing, nothing else.
Cash
—
Latest balance sheet
Net assets
—
Equity attributable
Employees
—
Average over period
Profit before tax
—
Period ending 2026-01-31
Net assets
3-year trend · vs Industrials median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2026-01-31
| Metric | Trend | 2024-01-31 | 2025-01-31 | 2026-01-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £85,000,000 | £91,000,000 | £96,000,000 | +5.5% | |
| Operating profit | £85,000,000 | £91,000,000 | — | — | |
| Profit before tax | £57,000,000 | £64,000,000 | — | — | |
| Net profit | £42,000,000 | £48,000,000 | — | — | |
| Cash | — | — | — | — | |
| Total assets less current liabilities | — | — | — | — | |
| Net assets | £456,000,000 | £454,000,000 | — | — | |
| Equity | £456,000,000 | £454,000,000 | — | — | |
| Average employees | — | — | — | — | |
| Wages | — | — | — | — | |
| Directors' remuneration | £1,000,000 | £1,000,000 | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-01-31 | 2025-01-31 | 2026-01-31 |
|---|---|---|---|---|
| Operating margin | 100.0% | 100.0% | — | |
| Net margin | 49.4% | 52.7% | — | |
| Gearing (liabilities / total assets) | 55.3% | 55.0% | — | |
| Interest cover | 3.04x | 3.37x | — |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- AA BRAND MANAGEMENT LIMITED 2013-10-18 → present
- NOUGATSTREAM LIMITED 2013-07-10 → 2013-10-18
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Directors have concluded that the Company has sufficient funds to continue trading for this period and the foreseeable future without significant curtailment of operations. Therefore, the financial statements have been prepared using the going concern basis.”
Significant events
- “On 4 February 2026, the Group renewed its £200m Liquidity Facility with an effective date of 4 March 2026. The facility remains undrawn.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 18 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| COX, James Edward | Secretary | 2021-10-01 | — | — |
| MACKAY, Thomas Owen | Director | 2021-11-15 | Mar 1975 | British |
| WING, Michael | Director | 2024-05-29 | Apr 1975 | British |
Show 18 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| FREE, Catherine Marie | Secretary | 2018-04-17 | 2019-01-30 |
| HAYNES, Victoria | Secretary | 2013-10-18 | 2014-04-22 |
| HOOSEN, Nadia | Secretary | 2019-01-30 | 2021-05-31 |
| MILLAR, Mark Falcon | Secretary | 2014-09-08 | 2018-04-17 |
| SCOTT, Robert James | Secretary | 2014-04-22 | 2014-09-08 |
| TMF CORPORATE ADMINISTRATION SERVICES LIMITED | Corporate Secretary | 2013-07-10 | 2013-10-18 |
| BOLAND, Andrew Kenneth | Director | 2013-10-18 | 2014-12-19 |
| CLARKE, Martin Andrew, Dr | Director | 2015-07-01 | 2019-04-29 |
| DANGERFIELD, Kevin Jeremy | Director | 2020-02-13 | 2021-11-12 |
| LEVY, Adrian Joseph Morris | Director | 2013-07-10 | 2013-10-18 |
| MILLAR, Mark Falcon | Director | 2015-07-01 | 2018-04-17 |
| NEVILLE, Marianne | Director | 2019-08-09 | 2024-05-29 |
| NORMAN, Charles Edward | Director | 2014-12-16 | 2017-08-24 |
| PRITCHARD, Gillian Rosemary | Director | 2016-04-30 | 2019-08-09 |
| PUDGE, David John | Director | 2013-07-10 | 2013-10-18 |
| SCOTT, Robert James | Director | 2014-01-06 | 2016-04-30 |
| STRICKLAND, Mark William | Director | 2017-08-23 | 2020-02-13 |
| STRONG, Andrew Jonathan Peter | Director | 2013-10-18 | 2014-01-06 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Automobile Association Developments Limited | Corporate entity | Shares 75–100% (as firm) | 2016-04-06 | Active |
Filing timeline
Last 20 of 84 total filings
Material constitutional events — rename, articles re-file, resolution
- 2021-12-23 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-07-14 | AA | accounts | Accounts with accounts type full | |
| 2026-06-26 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-10-24 | AA | accounts | Accounts with accounts type full | |
| 2025-07-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-06-20 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2024-11-01 | AD01 | address | Change registered office address company with date old address new address | |
| 2024-07-25 | AA | accounts | Accounts with accounts type full | |
| 2024-07-02 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-06-04 | TM01 | officers | Termination director company with name termination date | |
| 2024-06-04 | AP01 | officers | Appoint person director company with name date | |
| 2023-07-28 | AA | accounts | Accounts with accounts type full | |
| 2023-06-21 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-08-16 | AA | accounts | Accounts with accounts type full | |
| 2022-06-21 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-12-23 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2021-12-23 | SH20 | capital | Legacy | |
| 2021-12-23 | CAP-SS | insolvency | Legacy | |
| 2021-12-23 | RESOLUTIONS | resolution | Resolution | |
| 2021-11-18 | TM01 | officers | Termination director company with name termination date | |
| 2021-11-17 | AP01 | officers | Appoint person director company with name date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.