85 PICCADILLY LIMITED
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Cash
£116K
0% vs 2024
Net assets
-£17M
-2.6% lowest in 6 filed years
Employees
179
-5.3% vs 2024
Profit before tax
-£466K
-412% vs 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Material uncertainty over going concern
The financial statements have been prepared on the going concern basis, which assumes that the Company will continue to trade for the foreseeable future, being a period of at least twelve months from the date of approval of these financial statements, and will be able to meet its debts as they fall due. However, the directors are aware of certain material uncertainties which may cause doubt on the Company's ability to continue as a going concern.
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
-
Going-concern uncertainty disclosed
-
Negative shareholders' funds
Net assets
6-year trend · vs Consumer Discretionary median
Accounts
6-year trend · Δ = latest vs prior filed period · latest reflected 2025-07-31
| Metric | Trend | 2020-07-31 | 2021-07-31 | 2022-07-31 | 2023-07-31 | 2024-07-31 | 2025-07-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|---|
| Turnover | £8,436,808 | £6,729,203 | £13,401,386 | £13,364,039 | £13,968,006 | £13,150,179 | -5.9% | |
| Operating profit | -£1,462,430 | -£1,281,637 | -£18,311 | -£1,351,580 | £155,360 | -£466,024 | -400% | |
| Profit before tax | -£1,676,330 | -£1,439,229 | -£113,130 | -£1,386,433 | £149,355 | -£465,984 | -412% | |
| Net profit | -£1,729,914 | -£1,773,010 | — | -£1,402,137 | £151,625 | -£436,314 | -387.8% | |
| Cash | £720,697 | £59,364 | £7,102 | £221,690 | £116,291 | £116,241 | 0% | |
| Total assets less current liabilities | -£12,570,332 | -£14,009,561 | -£14,122,691 | -£15,509,124 | -£15,359,769 | -£15,825,753 | -3% | |
| Net assets | -£13,562,983 | -£15,335,993 | -£15,626,976 | -£17,029,113 | -£16,877,488 | -£17,313,802 | -2.6% | |
| Equity | -£13,562,983 | -£15,335,993 | -£15,626,976 | — | — | -£17,313,802 | — | |
| Average employees | 171 | 128 | 155 | 191 | 189 | 179 | -5.3% | |
| Wages | £4,068,215 | £3,394,703 | £4,082,840 | £4,936,911 | £4,707,467 | £4,746,544 | +0.8% | |
| Directors' remuneration | — | — | — | — | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-07-31 | 2021-07-31 | 2022-07-31 | 2023-07-31 | 2024-07-31 | 2025-07-31 |
|---|---|---|---|---|---|---|---|
| Operating margin | -17.3% | -19.0% | -0.1% | -10.1% | 1.1% | -3.5% | |
| Net margin | -20.5% | -26.3% | — | -10.5% | 1.1% | -3.3% | |
| Gearing (liabilities / total assets) | — | — | — | 238.7% | 243.5% | — | |
| Current ratio | — | — | — | 0.03x | 0.04x | 0.03x | |
| Interest cover | -6.80x | -8.13x | -0.19x | -37.56x | 20.51x | — |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- BKL Audit LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Material uncertainty disclosed
“The financial statements have been prepared on the going concern basis, which assumes that the Company will continue to trade for the foreseeable future, being a period of at least twelve months from the date of approval of these financial statements, and will be able to meet its debts as they fall due. However, the directors are aware of certain material uncertainties which may cause doubt on the Company's ability to continue as a going concern.”
Significant events
- “Subsequent to the year end, a group reorganisation took place. As part of this reorganisation, Hedonism Drinks Limited became a wholly owned subsidiary of Hedonism Plus Limited. As a result, Hedonism Plus Limited has become the immediate and ultimate parent company of the Group. There has been no change in the ultimate controlling party as a result of this transaction, which remains E Chichvarkin. This event is considered a non-adjusting subsequent event and, accordingly, no adjustments have been made to the financial statements.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 1 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| ARTEMEV, Timur | Director | 2025-10-13 | Jul 1974 | British |
| CHICHVARKIN, Evgeny | Director | 2015-04-29 | Sep 1974 | Russian |
| FOKINA, Tatiana | Director | 2014-01-09 | Apr 1987 | British |
Show 1 resigned officer
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ARTEMEV, Timur | Director | 2017-02-09 | 2023-03-30 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Hedonism Plus Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2026-05-13 | Active |
| Hedonism Drinks Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-07 | Ceased 2026-05-13 |
| Mr Evgeny Chichvarkin | Individual | Significant influence (as firm) | 2016-04-06 | Ceased 2016-04-07 |
Filing timeline
Last 20 of 49 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-06-19 | AA | accounts | Accounts with accounts type full | |
| 2026-05-27 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-05-27 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2026-02-05 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-10-29 | AA | accounts | Accounts with accounts type full | |
| 2025-10-23 | AP01 | officers | Appoint person director company with name date | |
| 2025-07-29 | AA01 | accounts | Change account reference date company current shortened | |
| 2025-01-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-12-27 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-12-27 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-12-18 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2024-12-18 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2024-07-18 | AD01 | address | Change registered office address company with date old address new address | |
| 2024-04-29 | AA | accounts | Accounts with accounts type full | |
| 2024-04-26 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-02-13 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-01-23 | CH01 | officers | Change person director company with change date | |
| 2023-11-28 | AA | accounts | Accounts with accounts type full | |
| 2023-07-28 | AA01 | accounts | Change account reference date company previous shortened | |
| 2023-03-31 | TM01 | officers | Termination director company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 7
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.