VAYNERMEDIA LIMITED
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Cash
£1.2M
+12.7% vs 2024
Net assets
-£674K
-131% lowest in 5 filed years
Employees
124
-17.3% vs 2024
Profit before tax
-£2.8M
+13.2% vs 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Negative shareholders' funds
Net assets
5-year trend · vs Consumer Discretionary median
Accounts
5-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|
| Turnover | — | — | £12,180,770 | £12,645,396 | £9,554,896 | -24.4% | |
| Operating profit | — | — | -£372,893 | -£2,820,136 | -£2,423,045 | +14.1% | |
| Profit before tax | — | — | -£395,853 | -£3,279,891 | -£2,848,218 | +13.2% | |
| Net profit | — | £1,383,007 | -£395,853 | -£3,279,891 | -£2,848,218 | +13.2% | |
| Cash | £4,462,917 | £3,950,881 | £2,231,721 | £1,043,797 | £1,176,733 | +12.7% | |
| Total assets less current liabilities | — | — | £5,453,842 | £9,297,999 | — | — | |
| Net assets | — | — | £5,453,842 | £2,173,951 | -£674,267 | -131% | |
| Equity | £4,466,688 | £5,849,695 | £5,453,842 | £2,173,951 | -£674,267 | -131% | |
| Average employees | 116 | 140 | 138 | 150 | 124 | -17.3% | |
| Wages | — | — | £7,399,522 | £8,405,826 | £7,690,302 | -8.5% | |
| Directors' remuneration | — | — | £1,499,885 | £1,866,657 | £2,057,237 | +10.2% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|---|
| Operating margin | — | — | -3.1% | -22.3% | -25.4% | |
| Net margin | — | — | -3.2% | -25.9% | -29.8% | |
| Return on capital employed | — | — | -6.8% | -30.3% | — | |
| Gearing (liabilities / total assets) | — | — | 62.9% | 89.3% | — | |
| Current ratio | — | — | 1.57x | 1.03x | 0.79x | |
| Interest cover | — | — | -16.24x | -5.87x | -5.42x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- VAYNERMEDIA LIMITED 2015-10-26 → present
- VAYNERENG LIMITED 2014-04-17 → 2015-10-26
Audit & accounting basis
- Accounting basis
- UK-adopted International Accounting Standards
- Reporting scope
- Standalone (parent only)
- Auditor
- Moore Kingston Smith LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Significant events
- “2025 reflects a year marked by economic challenges, shifting client priorities and budgets, and strategic realignments. These factors collectively contributed to the operational losses, emphasising the need for adaptability in a rapidly evolving market landscape.”
- “While revenue was down in comparison to prior year, the company made a strategic decision to focus on its structure. The primary objectives of restructuring efforts undertaken were to reduce compensation costs while ensuring we maintained the talent and expertise in our staffing to service our client base.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 1 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| YUDKIN, Marc | Secretary | 2023-12-01 | — | — |
| HARKER, Alan | Director | 2018-01-19 | Jun 1965 | American |
| VAYNERCHUK, Gary | Director | 2014-04-17 | Nov 1975 | American |
Show 1 resigned officer
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| VAYNERCHUK, Alan Jack | Director | 2014-04-17 | 2018-12-05 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Vayner International Inc. | Corporate entity | Shares 75–100%, Voting 75–100% | 2018-12-13 | Ceased 2018-12-13 |
| Mr Gary Vaynerchuk | Individual | Significant influence | 2018-12-13 | Active |
Filing timeline
Last 20 of 48 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-06-19 | AA | accounts | Accounts with accounts type full | |
| 2026-03-24 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-07-30 | AA | accounts | Accounts with accounts type full | |
| 2025-05-28 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-10-11 | AA | accounts | Accounts with accounts type full | |
| 2024-04-16 | AD01 | address | Change registered office address company with date old address new address | |
| 2024-03-26 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-01-02 | AP03 | officers | Appoint person secretary company with name date | |
| 2023-09-27 | AA | accounts | Accounts with accounts type full | |
| 2023-05-05 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-11-21 | AA | accounts | Accounts with accounts type full | |
| 2022-11-11 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2022-03-29 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-02-28 | AD01 | address | Change registered office address company with date old address new address | |
| 2021-09-01 | AA | accounts | Accounts with accounts type full | |
| 2021-04-27 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-03-26 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2021-03-25 | CH01 | officers | Change person director company with change date | |
| 2021-03-25 | CH01 | officers | Change person director company with change date | |
| 2021-03-25 | PSC04 | persons-with-significant-control | Change to a person with significant control |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.