BABY MORI LIMITED
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Cash
£5.4m
+7.8% highest in 6 filed years
Net assets
£6.5m
+9.7% highest in 6 filed years
Employees
49
+14% highest in 6 filed years
Profit before tax
£572k
-19.6% first positive since 2023
Net assets
6-year trend · vs Consumer Discretionary median
Accounts
6-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | £12,487,269 | £13,765,883 | £16,088,233 | +16.9% | |
| Operating profit | — | — | — | £2,787 | £637,422 | £518,271 | -18.7% | |
| Profit before tax | — | — | — | -£193,209 | £711,470 | £571,791 | -19.6% | |
| Net profit | — | — | — | -£193,209 | £711,470 | £571,791 | -19.6% | |
| Cash | £2,349,964 | £2,324,918 | £2,615,164 | £5,007,139 | £4,967,027 | £5,353,626 | +7.8% | |
| Total assets less current liabilities | £3,449,757 | £3,874,973 | £3,504,124 | £5,848,852 | £6,027,095 | £6,480,754 | +7.5% | |
| Net assets | £3,399,757 | £3,840,133 | £3,479,174 | £5,720,075 | £5,908,963 | £6,480,754 | +9.7% | |
| Equity | £3,399,757 | £3,840,133 | — | £5,720,075 | £5,908,963 | £6,480,754 | +9.7% | |
| Average employees | 29 | 34 | 39 | 38 | 43 | 49 | +14% | |
| Wages | — | — | — | £1,622,085 | £1,807,442 | £2,036,717 | +12.7% | |
| Directors' remuneration | — | — | — | £214,508 | £259,479 | £372,101 | +43.4% | |
| Directors' pension contributions | — | — | — | £6,420 | £8,125 | £557 | -93.1% | |
| Highest paid director | — | — | — | £163,508 | £193,479 | £303,028 | +56.6% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | 0.0% | 4.6% | 3.2% | |
| Net margin | — | — | — | -1.5% | 5.2% | 3.6% | |
| Return on capital employed | — | — | — | 0.0% | 10.6% | 8.0% | |
| Gearing (liabilities / total assets) | 16.6% | 21.6% | 24.2% | 22.7% | 24.8% | 28.3% | |
| Current ratio | — | — | — | 4.76x | 4.16x | 3.33x | |
| Interest cover | — | — | — | 0.71x | — | — |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Harris & Co (Accountants) Ltd
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised”
Significant events
- “During the year, the Company acquired the Kidly and Storksak brands and certain related assets, expanding from a predominantly single-brand business into a broader portfolio of owned brands.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 3 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| ONAL, Akin | Director | 2014-07-22 | Sep 1982 | Turkish |
| STEAD, Justin Paul David | Director | 2024-06-01 | Jul 1967 | American |
| VAUX, Hugo | Director | 2019-04-04 | Oct 1988 | British |
| ZIV, Dan | Director | 2019-04-04 | Jul 1981 | British |
Show 3 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| GASSER, John Charles | Director | 2014-07-22 | 2016-06-15 |
| MEKKAOUI, Bilal | Director | 2019-04-04 | 2025-04-25 |
| MILLER, Cameron Neil | Director | 2015-03-01 | 2017-12-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Akin Onal | Individual | Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 98 total filings
Material constitutional events — rename, articles re-file, resolution
- 2023-04-18 MA Memorandum articles
- 2023-04-18 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-25 | AA | accounts | Accounts with accounts type full | |
| 2026-09-11 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2026-09-10 | RP01AP01 | officers | Replacement filing of director appointment with name | |
| 2025-10-02 | AA | accounts | Accounts with accounts type full | |
| 2025-08-05 | TM01 | officers | Termination director company with name termination date | |
| 2025-08-05 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-05-20 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-01-14 | AP01 | officers | Appoint person director company with name date | |
| 2024-09-27 | AA | accounts | Accounts with accounts type total exemption full | |
| 2024-08-26 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-09-29 | AA | accounts | Accounts with accounts type total exemption full | |
| 2023-08-21 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-08-21 | SH01 | capital | Capital allotment shares | |
| 2023-08-01 | SH01 | capital | Capital allotment shares | |
| 2023-05-04 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2023-05-04 | SH01 | capital | Capital allotment shares | |
| 2023-04-18 | MA | incorporation | Memorandum articles | |
| 2023-04-18 | RESOLUTIONS | resolution | Resolution | |
| 2023-04-05 | SH01 | capital | Capital allotment shares | |
| 2023-04-05 | SH01 | capital | Capital allotment shares |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.