APPSFLYER UK LTD
Get an alert when APPSFLYER UK LTD files next
Leroy will email you the moment a new filing lands at Companies House — one short note per filing, nothing else.
Cash
£1.8M
-65.9% lowest in 5 filed years
Net assets
£2.2M
+57.4% highest in 5 filed years
Employees
79
+1.3% highest in 5 filed years
Profit before tax
£827K
+38.1% highest in 3 filed years
Net assets
5-year trend · vs Industrials median
Accounts
5-year trend · Δ = latest vs prior filed period · latest reflected 2024-12-31
| Metric | Trend | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|
| Turnover | £9,938,168 | — | — | £46,890,473 | £62,092,845 | +32.4% | |
| Operating profit | -£61,405 | — | — | £732,332 | £809,104 | +10.5% | |
| Profit before tax | -£70,203 | — | — | £598,510 | £826,839 | +38.1% | |
| Net profit | -£65,750 | £191,689 | £203,915 | £370,490 | £544,546 | +47% | |
| Cash | £2,287,364 | £1,930,722 | £3,510,067 | £5,339,450 | £1,821,053 | -65.9% | |
| Total assets less current liabilities | £136,841 | £397,472 | £803,347 | £1,385,076 | £2,181,773 | +57.5% | |
| Net assets | £136,171 | — | — | £1,385,076 | £2,180,364 | +57.4% | |
| Equity | £136,171 | £397,472 | £756,433 | £1,385,076 | £2,180,364 | +57.4% | |
| Average employees | 27 | 36 | 48 | 78 | 79 | +1.3% | |
| Wages | — | — | — | £8,096,366 | £8,558,500 | +5.7% | |
| Directors' remuneration | — | — | — | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|
| Operating margin | -0.6% | — | — | 1.6% | 1.3% | |
| Net margin | -0.7% | — | — | 0.8% | 0.9% | |
| Return on capital employed | -44.9% | — | — | 52.9% | 37.1% | |
| Current ratio | — | — | — | 1.03x | 1.06x | |
| Interest cover | -6.98x | — | — | 23.62x | 22.22x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Forvis Mazars LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The financial statements have been prepared on a going concern basis. The Director, having considered the financial position of the Group and Company for a period of at least 12 months from the date of signing these financial statements, believes that the business will continue to be able to pay its debts as they fall due and has received confirmation from the management of the parent entity that further support will be forthcoming if necessary to meet any obligations.”
Group structure
- APPSFLYER UK LTD · parent
- Appsflyer Do Brasil Marketing Analitico Ltda. 100%
Significant events
- “There have been no significant events affecting the Group and the Company since the year end.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
1 active · 0 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| KANIEL, Oren | Director | 2016-06-23 | Dec 1975 | Israeli |
Ownership
Persons with significant control
Filing timeline
Last 20 of 27 total filings
Material constitutional events — rename, articles re-file, resolution
- 2023-07-25 MA Memorandum articles
- 2023-07-25 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-09-26 | AA | accounts | Accounts with accounts type group | |
| 2025-07-30 | CH01 | officers | Change person director company with change date | |
| 2025-07-05 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-10-12 | AA | accounts | Accounts with accounts type group | |
| 2024-07-05 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-09-29 | AA | accounts | Accounts with accounts type group | |
| 2023-07-25 | MA | incorporation | Memorandum articles | |
| 2023-07-25 | RESOLUTIONS | resolution | Resolution | |
| 2023-07-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-06-28 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-06-20 | AA | accounts | Accounts with accounts type full | |
| 2021-10-06 | AA | accounts | Accounts with accounts type small | |
| 2021-09-15 | DISS40 | gazette | Gazette filings brought up to date | |
| 2021-09-14 | GAZ1 | gazette | Gazette notice compulsory | |
| 2021-09-10 | CH01 | officers | Change person director company with change date | |
| 2021-09-10 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-02-16 | AA | accounts | Accounts with accounts type full | |
| 2020-07-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2019-11-04 | AA | accounts | Accounts with accounts type small | |
| 2019-07-03 | CS01 | confirmation-statement | Confirmation statement with updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.