SELL MORE PIZZA LIMITED
Get an alert when SELL MORE PIZZA LIMITED files next
Leroy will email you the moment a new filing lands at Companies House — one short note per filing, nothing else.
Cash
£6k
lowest in 3 filed years
Net assets
£16m
Equity attributable
Employees
0
Average over period
Profit before tax
-£496k
Period ending 2025-12-28
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Accounts not prepared on a going-concern basis
The Company's principal activity is holding investments in subsidiaries that sold Domino's products to customers through their directly owned stores. During 2024 the subsidiaries disposed of all of their stores and as a result they are no longer trading. It is the intention of management for the Company to be closed down upon settlement of its remaining obligations, therefore the accounts have been prepared on a basis other than going concern.
-
Going-concern uncertainty disclosed
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-28
| Metric | Trend | 2023-12-31 | 2024-12-29 | 2025-12-28 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | — | — | — | — | |
| Operating profit | £0 | £12,642,000 | £0 | — | |
| Profit before tax | -£615,000 | £11,978,000 | -£496,000 | — | |
| Net profit | -£470,000 | £12,144,000 | -£372,000 | — | |
| Cash | £148,000 | £296,000 | £6,000 | — | |
| Total assets less current liabilities | — | — | — | — | |
| Net assets | £4,484,000 | £16,628,000 | £16,256,000 | — | |
| Equity | £4,484,000 | £16,628,000 | £16,256,000 | — | |
| Average employees | 0 | 0 | 0 | — | |
| Wages | — | — | — | — | |
| Directors' remuneration | — | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. Year-on-year comparison hidden: this filing covers about 12 months versus 12 months prior. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-29 | 2025-12-28 |
|---|---|---|---|---|
| Gearing (liabilities / total assets) | 76.7% | 48.1% | 46.5% | |
| Current ratio | 0.26x | 0.26x | 0.01x | |
| Interest cover | 0.00x | 18.93x | 0.00x |
Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Not a going concern (break-up basis)
“The Company's principal activity is holding investments in subsidiaries that sold Domino's products to customers through their directly owned stores. During 2024 the subsidiaries disposed of all of their stores and as a result they are no longer trading. It is the intention of management for the Company to be closed down upon settlement of its remaining obligations, therefore the accounts have been prepared on a basis other than going concern.”
Group structure
- SELL MORE PIZZA LIMITED · parent
- Sheermans Harrow Limited 100%
- Sheermans SS Limited 100%
- WAP Partners Limited 100%
- Sheermans Limited 100%
Significant events
- “During the prior year the subsidiaries disposed of all of their stores and as a result they are no longer trading.”
- “The amounts due to parent related to a loan which incurred interest at SONIA + 2.75%. The loan was settled in the current year.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 5 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BUSHNELL, Adrian John | Secretary | 2017-10-06 | — | — |
| BOYERS, Brett | Director | 2023-10-06 | May 1978 | British |
| FRAMPTON, Nicola Julie | Director | 2022-01-01 | Feb 1966 | British |
| TELFORD, David Andrew | Director | 2023-03-02 | Jun 1985 | British |
Show 5 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BUSH, Scott Andrew | Director | 2018-10-01 | 2022-01-01 |
| CALEY, Robin Keith Nigel | Director | 2017-10-06 | 2023-01-31 |
| PRESCOTT, Jason Stephen | Director | 2022-01-01 | 2023-10-06 |
| SMITH, Robert Michael | Director | 2017-10-06 | 2022-01-01 |
| WALLIS, Simon | Director | 2017-08-22 | 2018-10-01 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Domino's Pizza Uk & Ireland Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2017-08-22 | Active |
Filing timeline
Last 20 of 38 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-07-25 | AA | accounts | Accounts with accounts type full | |
| 2026-05-27 | TM01 | officers | Termination director company with name termination date | |
| 2026-05-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-06-13 | AA | accounts | Accounts with accounts type full | |
| 2025-05-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-07-16 | AA | accounts | Accounts with accounts type full | |
| 2024-05-22 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-06 | AP01 | officers | Appoint person director company with name date | |
| 2023-10-06 | TM01 | officers | Termination director company with name termination date | |
| 2023-07-20 | AA | accounts | Accounts with accounts type full | |
| 2023-05-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-03-15 | AP01 | officers | Appoint person director company with name date | |
| 2023-02-02 | TM01 | officers | Termination director company with name termination date | |
| 2022-08-22 | AA | accounts | Accounts with accounts type full | |
| 2022-05-24 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-01-20 | CH01 | officers | Change person director company with change date | |
| 2022-01-13 | TM01 | officers | Termination director company with name termination date | |
| 2022-01-13 | TM01 | officers | Termination director company with name termination date | |
| 2022-01-13 | AP01 | officers | Appoint person director company with name date | |
| 2022-01-13 | AP01 | officers | Appoint person director company with name date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.