AMPLITUDE ANALYTICS LTD.
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Cash
£5.2m
+52.7% highest in 6 filed years
Net assets
£7m
+27.6% highest in 6 filed years
Employees
30
0% vs 2024
Profit before tax
£623k
+40.7% highest in 3 filed years
Net assets
6-year trend · vs Consumer Discretionary median
Accounts
6-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | £10,308,501 | £8,287,984 | £8,700,122 | +5% | |
| Operating profit | — | — | — | £599,206 | £442,594 | £620,866 | +40.3% | |
| Profit before tax | — | — | — | £599,206 | £442,594 | £622,923 | +40.7% | |
| Net profit | — | — | — | £357,573 | £270,584 | £611,967 | +126.2% | |
| Cash | £22,945 | £174,237 | £292,060 | £1,001,581 | £3,428,175 | £5,236,237 | +52.7% | |
| Total assets less current liabilities | £140,881 | £1,048,058 | £2,397,855 | £4,312,277 | £5,466,574 | £6,975,790 | +27.6% | |
| Net assets | — | £1,048,058 | £2,397,855 | £4,312,277 | £5,466,574 | £6,975,790 | +27.6% | |
| Equity | £140,881 | £1,048,058 | £2,397,855 | £4,312,277 | £5,466,574 | £6,975,790 | +27.6% | |
| Average employees | 8 | 20 | 37 | 35 | 30 | 30 | 0% | |
| Wages | — | — | — | — | — | — | — | |
| Directors' remuneration | — | — | — | — | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | 5.8% | 5.3% | 7.1% | |
| Net margin | — | — | — | 3.5% | 3.3% | 7.0% | |
| Return on capital employed | — | — | — | 13.9% | 8.1% | 8.9% | |
| Gearing (liabilities / total assets) | — | 34.7% | 20.6% | 19.9% | 17.7% | 11.4% | |
| Current ratio | — | — | — | 4.94x | 5.61x | 8.71x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Grant Thornton
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The directors are satisfied that the parent company has the ability to provide such support, as required, having reviewed the financial statements of the group and relevant forecasts for a period of at least twelve months from the date of approval of these financial statements.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 4 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| FISHER, Elizabeth Ruth | Director | 2024-02-21 | Oct 1983 | American |
| LIU, Curtis Bryant | Director | 2025-07-07 | Sep 1988 | American |
Show 4 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| HABERBERGER, Caitlin | Director | 2018-04-04 | 2019-02-28 |
| HARMS, Christopher | Director | 2024-02-21 | 2024-05-24 |
| LIU, Curtis Bryant | Director | 2019-02-28 | 2024-02-21 |
| SKATES, Spenser | Director | 2018-04-04 | 2024-02-21 |
Ownership
Persons with significant control
Filing timeline
Last 20 of 36 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-18 | AA | accounts | Accounts with accounts type full | |
| 2026-04-13 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-03-25 | CH01 | officers | Change person director company with change date | |
| 2025-11-19 | AA | accounts | Accounts with accounts type full | |
| 2025-07-08 | AP01 | officers | Appoint person director company with name date | |
| 2025-04-11 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-03-07 | AA | accounts | Accounts with accounts type small | |
| 2024-06-06 | TM01 | officers | Termination director company with name termination date | |
| 2024-05-20 | AAMD | accounts | Accounts amended with accounts type small | |
| 2024-05-01 | AA | accounts | Accounts with accounts type unaudited abridged | |
| 2024-04-09 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-02-22 | TM01 | officers | Termination director company with name termination date | |
| 2024-02-22 | TM01 | officers | Termination director company with name termination date | |
| 2024-02-22 | AP01 | officers | Appoint person director company with name date | |
| 2024-02-22 | AP01 | officers | Appoint person director company with name date | |
| 2023-07-19 | AD02 | address | Change sail address company with old address new address | |
| 2023-04-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-10-30 | AA | accounts | Accounts with accounts type small | |
| 2022-04-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-04-06 | CH01 | officers | Change person director company with change date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.