SASA BIDCO LIMITED
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Cash
£6.2m
+195.2% vs 2024
Net assets
£20m
+129.6% highest in 3 filed years
Employees
240
+1.7% highest in 3 filed years
Profit before tax
£35m
+369.7% highest in 3 filed years
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-09-30
| Metric | Trend | 2023-09-30 | 2024-09-30 | 2025-09-30 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | — | £14,471,000 | £12,360,000 | -14.6% | |
| Operating profit | £681,000 | -£3,099,000 | £43,710,000 | +1,510.5% | |
| Profit before tax | -£5,797,000 | -£12,802,000 | £34,533,000 | +369.7% | |
| Net profit | -£5,797,000 | -£13,033,000 | £35,389,000 | +371.5% | |
| Cash | — | £2,093,000 | £6,178,000 | +195.2% | |
| Total assets less current liabilities | £52,630,000 | £27,931,000 | £20,004,000 | -28.4% | |
| Net assets | -£27,359,000 | -£66,311,000 | £19,606,000 | +129.6% | |
| Equity | -£27,359,000 | — | £19,606,000 | — | |
| Average employees | 4 | 236 | 240 | +1.7% | |
| Wages | £300,000 | £8,484,000 | £8,850,000 | +4.3% | |
| Directors' remuneration | £331,000 | £470,000 | £432,000 | -8.1% | |
| Directors' pension contributions | — | £4,000 | £4,000 | 0% | |
| Highest paid director | £331,000 | £337,000 | £306,000 | -9.2% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-09-30 | 2024-09-30 | 2025-09-30 |
|---|---|---|---|---|
| Operating margin | — | -21.4% | — | |
| Net margin | — | -90.1% | — | |
| Return on capital employed | 1.3% | -11.1% | 218.5% | |
| Gearing (liabilities / total assets) | 144.1% | 231.9% | 54.2% | |
| Current ratio | 2.43x | 0.75x | 0.85x | |
| Interest cover | 0.09x | -0.32x | 4.74x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Margin ratios are hidden where reported turnover is too small relative to profit to yield a meaningful figure — typical of holding companies whose income is mostly subsidiary dividends rather than trading revenue. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- RSM UK Audit LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Directors consider that the Group has sufficient resources to continue its operations for the foreseeable future, and consequently they continue to adopt the going concern basis in preparing the annual financial statements.”
Group structure
- SASA BIDCO LIMITED · parent
- Key Travel International Limited* 100%
- Key Travel Holdings Limited* 100%
- Key Travel Limited* 100%
- Key Travel NV* 100%
- Key Travel BV* 100%
- Key Travel (Europe) Limited* 100%
- Raptim Intercontinental BV* 100%
- Raptim Franchise BV* 100%
- Raptim Humanitarian Travel Ltd* 100%
- Raptim Canada Inc* 100%
- McTavish Holdings Inc* 100%
- McTavish Travel Centre* 100%
- Raptim SA* 100%
- Raptim Nederland BV* 100%
- Multatuli Travel BV* 100%
- Raptim France SASU* 100%
- Raptim SRL* 100%
- Jet Travel Ltd* 100%
- LDV SRL* 100%
Significant events
- “Sale of 100% of the share capital of Sasa Bidco Limited to Trip.com Travel Singapore Pte. Ltd on 28 August 2025.”
- “Sale of 100% of the share capital in Key Travel Inc and Raptim Intercontinental BV to Globespan Travel Management on 28 August 2025.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 8 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BAI, Qiong | Director | 2025-08-28 | Jan 1979 | Chinese |
| CHUNG, Che-Chun | Director | 2025-08-28 | Aug 1989 | Taiwanese |
| SONG, Tao | Director | 2025-08-28 | Sep 1974 | American |
Show 8 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BIRKS, Nigel Francis | Director | 2019-05-10 | 2021-01-23 |
| BRETT, Edward | Director | 2018-04-24 | 2018-05-25 |
| CONOLEY, Simon Nicholas | Director | 2021-01-23 | 2025-08-28 |
| DAVIS, Alexander Rory Wellington | Director | 2018-08-30 | 2019-05-10 |
| FALCON, Tom | Director | 2018-05-25 | 2023-08-17 |
| HAMMAD, Saad Hassan | Director | 2018-08-30 | 2025-08-28 |
| JACOVOU, Jacovos George | Director | 2018-05-25 | 2025-06-06 |
| TERRY, Ken | Director | 2018-04-24 | 2025-06-06 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Trip.Com Travel Singapore Pte. Ltd | Corporate entity | Shares 75–100%, Voting 75–100% (as trust), Appoints directors | 2025-08-28 | Active |
| Sasa Midco Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2018-04-24 | Ceased 2025-08-28 |
Filing timeline
Last 20 of 60 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-30 | AA | accounts | Accounts with accounts type group | |
| 2026-06-18 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2026-06-18 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2026-06-18 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2026-04-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-10-07 | AA | accounts | Accounts with accounts type full | |
| 2025-09-01 | AP01 | officers | Appoint person director company with name date | |
| 2025-09-01 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2025-08-28 | AP01 | officers | Appoint person director company with name date | |
| 2025-08-28 | AP01 | officers | Appoint person director company with name date | |
| 2025-08-28 | TM01 | officers | Termination director company with name termination date | |
| 2025-08-28 | TM01 | officers | Termination director company with name termination date | |
| 2025-08-28 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2025-06-26 | TM01 | officers | Termination director company with name termination date | |
| 2025-06-26 | TM01 | officers | Termination director company with name termination date | |
| 2025-04-25 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-05-07 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-04-23 | AA | accounts | Accounts with accounts type full | |
| 2023-08-23 | AA01 | accounts | Change account reference date company current extended | |
| 2023-08-21 | TM01 | officers | Termination director company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 6
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.