SUPERGROUP PERFORMANCE LTD
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Cash
£3.7m
-0.6% vs 2024
Net assets
£27m
-1% vs 2024
Employees
32
+18.5% highest in 3 filed years
Profit before tax
£919k
+183% highest in 3 filed years
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £11,869,354 | £17,905,815 | £26,024,712 | +45.3% | |
| Operating profit | -£1,194,105 | £311,881 | £900,303 | +188.7% | |
| Profit before tax | -£1,194,115 | £324,569 | £918,623 | +183% | |
| Net profit | -£1,509,013 | -£568,113 | -£284,277 | +50% | |
| Cash | £2,347,367 | £3,747,366 | £3,724,871 | -0.6% | |
| Total assets less current liabilities | £26,952,432 | £27,367,297 | £29,740,833 | +8.7% | |
| Net assets | £26,952,432 | £27,367,297 | £27,083,020 | -1% | |
| Equity | £26,952,432 | £27,367,297 | £27,083,020 | -1% | |
| Average employees | 18 | 27 | 32 | +18.5% | |
| Wages | £1,149,383 | £1,889,653 | £2,423,850 | +28.3% | |
| Directors' remuneration | £500,415 | £719,208 | £1,049,797 | +46% | |
| Directors' pension contributions | £10,191 | £11,564 | £14,588 | +26.2% | |
| Highest paid director | £165,767 | £185,643 | £211,908 | +14.1% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|
| Operating margin | -10.1% | 1.7% | 3.5% | |
| Net margin | -12.7% | -3.2% | -1.1% | |
| Return on capital employed | -4.4% | 1.1% | 3.0% | |
| Gearing (liabilities / total assets) | 3.1% | 15.3% | 23.6% | |
| Current ratio | 3.43x | 0.98x | 0.99x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- TC Group
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and the parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Group structure
- SUPERGROUP PERFORMANCE LTD · parent
- Version Two Media Ltd 100%
- Underground Ecom Ltd 100%
- ConversionWise Limited 100%
- EmailClub Ltd 100%
- Over50Choices Ltd 100%
Significant events
- “On the 30 May 2025 the group acquired 100% in the share capital of Over50Choices Ltd for £545,694.”
- “After the year end, the group was the victim of a sophisticated external fraud involving the unauthorised diversion of funds. The incident was identified during the subsequent period and is currently under investigation.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
7 active · 0 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| KENYON, Oliver James Stuart | Director | 2024-05-08 | Sep 1987 | British |
| LEWCOCK, Conrad Simon James | Director | 2022-12-19 | Jun 1972 | British |
| MATTHEWMAN, James Peter | Director | 2022-12-19 | Aug 1998 | British |
| MCLAREN, Jack | Director | 2026-03-05 | May 1993 | British |
| SUTTON, Samuel Geoffrey Sydney | Director | 2025-01-13 | Mar 1995 | British |
| WATKINS, Jamie Frank | Director | 2024-07-23 | Nov 1996 | English |
| WILLIAMS, Joseph Matthew | Director | 2022-12-01 | May 1987 | British |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr James Peter Matthewman | Individual | Shares 25–50% | 2022-12-21 | Ceased 2022-12-21 |
| Joseph Matthew Williams | Individual | Shares 75–100%, Voting 75–100%, Appoints directors | 2022-12-01 | Ceased 2022-12-21 |
Filing timeline
Last 20 of 43 total filings
Material constitutional events — rename, articles re-file, resolution
- 2026-03-02 RESOLUTIONS Resolution
- 2026-03-02 RESOLUTIONS Resolution
- 2026-03-02 MA Memorandum articles
- 2025-07-28 RESOLUTIONS Resolution
- 2025-07-28 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-23 | AA | accounts | Accounts with accounts type group | |
| 2026-08-06 | PSC08 | persons-with-significant-control | Notification of a person with significant control statement | |
| 2026-08-06 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-03-17 | SH06 | capital | Capital cancellation shares | |
| 2026-03-17 | SH03 | capital | Capital return purchase own shares | |
| 2026-03-05 | AP01 | officers | Appoint person director company with name date | |
| 2026-03-02 | RESOLUTIONS | resolution | Resolution | |
| 2026-03-02 | RESOLUTIONS | resolution | Resolution | |
| 2026-03-02 | MA | incorporation | Memorandum articles | |
| 2026-02-23 | SH01 | capital | Capital allotment shares | |
| 2026-01-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-11-17 | CH01 | officers | Change person director company with change date | |
| 2025-11-17 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2025-07-28 | RESOLUTIONS | resolution | Resolution | |
| 2025-07-28 | MA | incorporation | Memorandum articles | |
| 2025-06-11 | AA | accounts | Accounts with accounts type group | |
| 2025-04-11 | RP04CS01 | confirmation-statement | Second filing of confirmation statement with made up date | |
| 2025-02-03 | AP01 | officers | Appoint person director company with name date | |
| 2024-12-13 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-07-23 | AP01 | officers | Appoint person director company with name date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 13
- Capital events
- 3
- Officers appointed
- 1
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.