CONSUMER BRANDS LIMITED
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Cash
£407k
+1,081.9% vs 2024
Net assets
£1.1m
-31.4% vs 2024
Employees
35
+20.7% vs 2024
Profit before tax
£517k
-72.1% vs 2024
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|
| Turnover | £29,617,924 | £30,059,254 | +1.5% | |
| Operating profit | £2,115,282 | £707,586 | -66.5% | |
| Profit before tax | £1,850,794 | £517,261 | -72.1% | |
| Net profit | £1,383,949 | £377,752 | -72.7% | |
| Cash | £34,441 | £407,054 | +1,081.9% | |
| Total assets less current liabilities | £2,190,813 | £1,546,233 | -29.4% | |
| Net assets | £1,533,433 | £1,051,924 | -31.4% | |
| Equity | £1,533,433 | £1,051,924 | -31.4% | |
| Average employees | 29 | 35 | +20.7% | |
| Wages | £1,207,553 | £1,566,526 | +29.7% | |
| Directors' remuneration | £176,569 | £399,132 | +126% | |
| Directors' pension contributions | £9,188 | £9,450 | +2.9% | |
| Highest paid director | £88,285 | £181,619 | +105.7% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-12-31 | 2025-12-31 |
|---|---|---|---|
| Operating margin | 7.1% | 2.4% | |
| Net margin | 4.7% | 1.3% | |
| Return on capital employed | 96.6% | 45.8% | |
| Gearing (liabilities / total assets) | 90.3% | 94.7% | |
| Current ratio | 1.15x | 1.05x | |
| Interest cover | 7.84x | 3.66x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- CONSUMER BRANDS LIMITED 2023-05-24 → present
- SDHA 2023 LTD 2023-03-25 → 2023-05-24
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Forvis Mazars LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“As at the date of this report, the Directors have a reasonable expectation that the Company has adequate resources to continue in business for a period of at least twelve months following signing of these financial statements.”
Significant events
- “On 13 June 2025, the Company's 100 ordinary shares of £1 each were redesignated as 70 A ordinary shares of £1 each and 30 B ordinary shares of £1 each.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
5 active · 2 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| LAST, Michael David | Director | 2024-09-18 | Aug 1968 | British |
| MASLO, Meyer | Director | 2024-09-18 | May 1964 | British |
| ORMONDE, Danny | Director | 2023-05-16 | Dec 1973 | British |
| SIMPSON, Paul | Director | 2023-08-03 | May 1966 | British |
| WILEMAN, Robert | Director | 2023-08-03 | Sep 1965 | British |
Show 2 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| LAST, Michael David | Director | 2023-03-25 | 2023-05-16 |
| MASLO, Meyer | Director | 2023-03-25 | 2023-05-17 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Helix Brands Limited | Corporate entity | Shares 50–75%, Voting 50–75%, Appoints directors | 2023-03-25 | Active |
Filing timeline
Last 20 of 23 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-06-18 RESOLUTIONS Resolution
- 2025-06-18 MA Memorandum articles
- 2023-05-24 CERTNM Certificate change of name company PDF
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-30 | AA | accounts | Accounts with accounts type full | |
| 2026-04-02 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-09-12 | AA | accounts | Accounts with accounts type small | |
| 2025-08-08 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2025-06-18 | RESOLUTIONS | resolution | Resolution | |
| 2025-06-18 | MA | incorporation | Memorandum articles | |
| 2025-06-16 | SH08 | capital | Capital name of class of shares | |
| 2025-04-07 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-10-28 | AA | accounts | Accounts with accounts type small | |
| 2024-09-18 | AP01 | officers | Appoint person director company with name date | |
| 2024-09-18 | AP01 | officers | Appoint person director company with name date | |
| 2024-04-05 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-12-04 | AA01 | accounts | Change account reference date company current shortened | |
| 2023-09-19 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-08-03 | AP01 | officers | Appoint person director company with name date | |
| 2023-08-03 | AP01 | officers | Appoint person director company with name date | |
| 2023-08-01 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-06-20 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2023-05-24 | CERTNM | change-of-name | Certificate change of name company | |
| 2023-05-17 | TM01 | officers | Termination director company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 1
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.