ACCELERATION EMARKETING LIMITED
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Cash
—
Latest balance sheet
Net assets
£12m
+19.8% highest in 3 filed years
Employees
0
Average over period
Profit before tax
£2m
+19.5% highest in 3 filed years
Net assets
3-year trend · vs Technology median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £18,178,582 | £5,985,000 | £7,112,000 | +18.8% | |
| Operating profit | £1,328,966 | £1,231,000 | £1,522,000 | +23.6% | |
| Profit before tax | £1,729,555 | £1,653,000 | £1,975,000 | +19.5% | |
| Net profit | £2,029,340 | £1,653,000 | £1,975,000 | +19.5% | |
| Cash | — | — | — | — | |
| Total assets less current liabilities | £8,326,869 | £9,980,290 | — | — | |
| Net assets | £8,326,869 | £9,980,000 | £11,955,000 | +19.8% | |
| Equity | £8,326,869 | £9,980,000 | £11,955,000 | +19.8% | |
| Average employees | — | 0 | 0 | — | |
| Wages | — | — | — | — | |
| Directors' remuneration | — | £0 | £0 | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|
| Operating margin | 7.3% | 20.6% | 21.4% | |
| Net margin | 11.2% | 27.6% | 27.8% | |
| Return on capital employed | 16.0% | 12.3% | — | |
| Gearing (liabilities / total assets) | 44.7% | 40.8% | — | |
| Current ratio | 2.23x | 2.45x | 2.46x | |
| Interest cover | 29.23x | 14.65x | 69.18x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“After making enquiries, the Directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for at least the next 12 months from the date of signing the financial statements. Additionally, the Company is a subsidiary of WPP plc and participates in the overall WPP plc financing arrangements via the cash pooling arrangements.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 12 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BOZEAT, Luke Burgess | Director | 2024-08-07 | Nov 1978 | British |
| STORRAR, Ryan Andrew | Director | 2024-08-07 | Sep 1985 | British |
Show 12 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| JEVTIC, Nikola | Secretary | 2021-03-18 | 2022-03-31 |
| ROETS, Michael | Secretary | 2004-11-25 | 2021-03-18 |
| UYS, Christiaan Steyn | Secretary | 2022-04-01 | 2024-01-31 |
| INCORPORATE SECRETARIAT LIMITED | Corporate Nominee Secretary | 2004-11-25 | 2004-11-25 |
| FLOWER, Edward Stephen | Director | 2013-07-31 | 2024-05-12 |
| HOLTZKAMPF, Karien | Director | 2019-04-30 | 2019-06-05 |
| KELLER, Grant | Director | 2005-01-01 | 2013-07-31 |
| MULLINS, Richard | Director | 2019-05-24 | 2024-08-07 |
| PRETORIUS, Stephan | Director | 2004-11-25 | 2019-06-18 |
| ROETS, Michael | Director | 2004-11-25 | 2019-06-18 |
| UYS, Christiaan | Director | 2019-04-30 | 2024-01-31 |
| VAN NIEKERK, Jacques | Director | 2004-11-25 | 2019-06-18 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Wpp Uk Germany Holdings | Corporate entity | Shares 75–100%, Voting 75–100% | 2022-09-01 | Active |
| Wpp 2323 Limited | Corporate entity | Shares 75–100% | 2022-02-22 | Ceased 2022-09-01 |
| Russell Square Holdings Bv | Corporate entity | Shares 75–100% | 2016-04-06 | Ceased 2022-02-22 |
Filing timeline
Last 20 of 99 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-07-23 | AA | accounts | Accounts with accounts type full | |
| 2026-01-05 | AA | accounts | Accounts with accounts type full | |
| 2025-12-29 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-12-29 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2025-12-29 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2025-01-02 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-12-31 | AA | accounts | Accounts with accounts type full | |
| 2024-08-19 | TM01 | officers | Termination director company with name termination date | |
| 2024-08-12 | AP01 | officers | Appoint person director company with name date | |
| 2024-08-08 | AP01 | officers | Appoint person director company with name date | |
| 2024-08-08 | TM02 | officers | Termination secretary company with name termination date | |
| 2024-08-07 | TM01 | officers | Termination director company with name termination date | |
| 2024-08-07 | TM01 | officers | Termination director company with name termination date | |
| 2024-01-04 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-01-04 | CH01 | officers | Change person director company with change date | |
| 2024-01-04 | CH01 | officers | Change person director company with change date | |
| 2024-01-04 | CH01 | officers | Change person director company with change date | |
| 2023-11-20 | AA | accounts | Accounts with accounts type full | |
| 2023-04-26 | AA | accounts | Accounts with accounts type total exemption full | |
| 2023-03-11 | DISS40 | gazette | Gazette filings brought up to date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 5
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.