JAJA FINANCE LTD
Operating under the Jaja brand, the private equity-backed fintech provides digital-first consumer credit cards and mobile account management solutions in the UK.
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Cash
£18m
+38.2% vs 2024
Net assets
£48m
+403.5% highest in 5 filed years
Employees
207
+16.9% highest in 5 filed years
Profit before tax
-£36m
-31.4% lowest in 5 filed years
Net assets
5-year trend · vs Technology median
Accounts
5-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|
| Turnover | £2,986,474 | £12,843,434 | £8,226,459 | £11,708,554 | £12,387,500 | +5.8% | |
| Operating profit | -£15,255,718 | -£17,945,175 | -£33,273,128 | -£27,798,098 | -£36,187,820 | -30.2% | |
| Profit before tax | -£15,240,846 | -£17,944,028 | -£32,398,513 | -£27,248,926 | -£35,800,140 | -31.4% | |
| Net profit | -£14,532,374 | -£17,254,386 | -£32,428,967 | -£27,474,814 | -£35,856,612 | -30.5% | |
| Cash | £8,514,673 | £5,643,046 | £23,324,555 | £12,948,309 | £17,900,349 | +38.2% | |
| Total assets less current liabilities | £10,164,265 | £9,899,253 | £35,215,869 | £9,515,675 | £47,909,995 | +403.5% | |
| Net assets | £10,164,265 | £9,809,879 | £28,076,189 | £9,515,675 | £47,909,995 | +403.5% | |
| Equity | £10,164,265 | — | £28,076,189 | £9,515,675 | £47,909,995 | +403.5% | |
| Average employees | 55 | 108 | 166 | 177 | 207 | +16.9% | |
| Wages | £4,456,372 | £7,977,888 | £10,871,011 | £13,986,006 | £15,061,510 | +7.7% | |
| Directors' remuneration | £455,862 | £873,817 | £861,594 | £997,765 | £1,155,638 | +15.8% | |
| Directors' pension contributions | £NaN | £NaN | £3,898 | £19,252 | £15,654 | -18.7% | |
| Highest paid director | £NaN | £NaN | £671,118 | £566,084 | £432,504 | -23.6% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|---|
| Operating margin | — | -139.7% | — | — | — | |
| Net margin | — | -134.3% | — | — | — | |
| Return on capital employed | -150.1% | -181.3% | -94.5% | -292.1% | -75.5% | |
| Gearing (liabilities / total assets) | 22.2% | -4.0% | 35.8% | 73.1% | 24.9% | |
| Current ratio | — | — | 3.80x | 0.67x | 2.13x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Margin ratios are hidden where reported turnover is too small relative to profit to yield a meaningful figure — typical of holding companies whose income is mostly subsidiary dividends rather than trading revenue. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- JAJA FINANCE LTD 2016-10-31 → present
- FMB DEVELOPMENT LTD 2015-09-28 → 2016-10-31
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- S&W Audit Chartered Accountants Statutory Auditor
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Significant events
- “On 24 June 2026, after the reporting date, the Group executed a new warehouse funding facility, Project Ulysses. The facility forms part of the Group's continued development of its funding arrangements and provides additional dedicated funding capacity for the Group's credit card receivables portfolio and future portfolio growth.”
- “Project Ulysses provides total commitments of £405m and, together with the Group's amended existing warehouse arrangements, increases the Group's combined committed warehouse funding capacity to £1,055m.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 17 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| RUSHTON, Adrian Stuart | Secretary | 2022-03-31 | — | — |
| DI COSTANZO, Francesco | Director | 2024-10-25 | May 1987 | Italian,British |
| RUSHTON, Adrian Stuart | Director | 2022-03-31 | Sep 1972 | British |
Show 17 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ASPINALL, Nicholas | Director | 2020-01-13 | 2022-09-30 |
| BRUNBORG, Rune | Director | 2018-08-28 | 2020-01-27 |
| CAIN, David Wayne | Director | 2022-03-31 | 2022-07-20 |
| CHAN, David | Director | 2025-03-11 | 2026-02-03 |
| CHAN, David | Director | 2021-03-31 | 2024-10-25 |
| ELVEBAKK, Per Oivind | Director | 2015-12-03 | 2018-11-16 |
| HOWARD, John Emanuel Donnell | Director | 2020-01-13 | 2020-05-08 |
| HUGHES, Joseph Michael | Director | 2020-05-01 | 2022-10-28 |
| JAIN, Payal | Director | 2020-11-01 | 2022-03-31 |
| JONES, Scott Christopher | Director | 2020-01-13 | 2022-03-31 |
| MCDERMOTT, Toni Frances | Director | 2020-01-13 | 2020-06-12 |
| RADLEY, Neil Andrew | Director | 2018-07-04 | 2021-03-31 |
| REDDIN, Jonathan Michael | Director | 2017-01-26 | 2018-06-30 |
| RIKSEN, Kyrre | Director | 2015-12-03 | 2020-01-27 |
| ROBSON-CAPPS, Teresa, Dr | Director | 2022-10-01 | 2024-03-31 |
| SVENDSEN, Jostein | Director | 2015-09-28 | 2021-06-18 |
| TRIVEDI, Pathiq Malhaar Jaymin | Director | 2019-10-08 | 2022-03-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Jaja Finance Holding (Uk) Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2019-06-27 | Active |
| Mr Jostein Svendsen | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Ceased 2017-03-07 |
| Mr Per Oivind Elvebakk | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Ceased 2017-03-07 |
| Mr Kyrre Riksen | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Ceased 2017-03-07 |
Filing timeline
Last 20 of 116 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-08-13 | AA | accounts | Accounts with accounts type full | |
| 2026-07-10 | AP01 | officers | Appoint person director company with name date | |
| 2026-02-16 | TM01 | officers | Termination director company with name termination date | |
| 2026-01-07 | SH01 | capital | Capital allotment shares | |
| 2025-12-16 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2025-12-04 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-10-02 | AA | accounts | Accounts with accounts type full | |
| 2025-09-25 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-09-10 | SH01 | capital | Capital allotment shares | |
| 2025-06-19 | AA01 | accounts | Change account reference date company current extended | |
| 2025-03-20 | AP01 | officers | Appoint person director company with name date | |
| 2025-01-08 | SH01 | capital | Capital allotment shares | |
| 2024-10-29 | CH01 | officers | Change person director company with change date | |
| 2024-10-25 | AP01 | officers | Appoint person director company with name date | |
| 2024-10-25 | TM01 | officers | Termination director company with name termination date | |
| 2024-10-17 | AA | accounts | Accounts with accounts type full | |
| 2024-10-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-04-03 | TM01 | officers | Termination director company with name termination date | |
| 2023-10-10 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-09-25 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 7
- Capital events
- 3
- Officers appointed
- 0
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.